Building consumer/arts institution relationships: An exploratory study in contemporary art museums
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DOI: 10.1007/BF02896627
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Cited by:
- Brida, Juan Gabriel & González Rosas, Erika Lourdes & Seijas Giménez, María Nela, 2023. "Dark satisfaction in Guanajuato’s Mummies Museum visitors," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 15-24.
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Keywords
Museums; contemporary art; experience; value and loyalty; relationships marketing; Museos; arte contemporáneo; experiencia; valor y lealtad; marketing relacional;All these keywords.
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