Evolution of a framework of co-creation in political marketing: select cases
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DOI: 10.1007/s12208-017-0182-2
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References listed on IDEAS
- Djorina Velasco, 2007. "Marginalized Groups and Political Participation: Perspectives from the Philippines," Development, Palgrave Macmillan;Society for International Deveopment, vol. 50(1), pages 117-121, March.
- Mohammed I. Eraqi, 2011. "Co-creation and the new marketing mix as an innovative approach for enhancing tourism industry competitiveness in Egypt," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 8(1), pages 76-91.
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Cited by:
- Saikat Banerjee, 2021. "On the relationship between online brand community and brand preference in political market," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(1), pages 27-55, March.
- Marcelo de-Oliveira & Claudio Marcio Almeida & Emerson Wagner Mainardes, 2022. "Politics and social media: an analysis of factors anteceding voting intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 309-332, June.
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Keywords
Political marketing; Co-creation; Political co-creation;All these keywords.
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