IDEAS home Printed from https://ideas.repec.org/a/ids/ijsoma/v8y2011i1p76-91.html
   My bibliography  Save this article

Co-creation and the new marketing mix as an innovative approach for enhancing tourism industry competitiveness in Egypt

Author

Listed:
  • Mohammed I. Eraqi

Abstract

To investigate the extent to which co-creation and 4Cs are extant in the Egyptian tourism industry policies, the paper tries to examine the attitudes of tourism industry's managers towards co-creative and 4Cs network principles and their indicators. Data of the study was collected through questionnaire forms and statistical tests such as t-test and ANOVA were used to validate the research outcomes. The research outcomes indicate that tourism business sector companies in Egypt do not have sufficient policies to be more oriented by market and they still use the traditional market mix policies (4Ps policies) for achieving their marketing objectives.

Suggested Citation

  • Mohammed I. Eraqi, 2011. "Co-creation and the new marketing mix as an innovative approach for enhancing tourism industry competitiveness in Egypt," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 8(1), pages 76-91.
    • Handle: RePEc:ids:ijsoma:v:8:y:2011:i:1:p:76-91
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=37441
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shiksha Kushwah & Deep Shree & Mahim Sagar, 2017. "Evolution of a framework of co-creation in political marketing: select cases," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 427-445, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijsoma:v:8:y:2011:i:1:p:76-91. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=150 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.