Approach to the sense of belonging: construct for the marketing of entrepreneurships in higher education
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DOI: 10.1007/s11365-024-00974-6
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- Ilda Maria Pedro & Júlio da Costa Mendes & Luís Nobre Pereira, 2021. "Understanding Alumni-Alma mater commitment relationships upstream and downstream," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 31(2), pages 175-196, July.
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Keywords
Higher education; Sense of belonging; Entrepreneurship; Loyalty;All these keywords.
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