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Digital Nudging in Social Media Disaster Communication

Author

Listed:
  • Milad Mirbabaie

    (University of Bremen)

  • Christian Ehnis

    (The University of Sydney)

  • Stefan Stieglitz

    (University of Duisburg-Essen)

  • Deborah Bunker

    (The University of Sydney)

  • Tanja Rose

    (University of Duisburg-Essen)

Abstract

Social media has become an important channel of communication in emergency and disaster management. Emergency Management Agencies can distribute helpful and important information to the general public and also gather information to enrich their management efforts. This, however, remains challenging since several communication-related barriers occur. This study investigates how the concept of Nudging, a form of behaviour adjustment, can be applied to address these barriers. A Systematic Literature Review and qualitative social media data analysis methods were applied to explore the potential of digital nudges on social media. Twelve forms of digital nudges could be identified in the data that influenced the visibility of the messages they occurred in. The results suggest that Digital Nudging on Social Media is a promising approach to use in emergency and disaster communication.

Suggested Citation

  • Milad Mirbabaie & Christian Ehnis & Stefan Stieglitz & Deborah Bunker & Tanja Rose, 2021. "Digital Nudging in Social Media Disaster Communication," Information Systems Frontiers, Springer, vol. 23(5), pages 1097-1113, September.
    • Handle: RePEc:spr:infosf:v:23:y:2021:i:5:d:10.1007_s10796-020-10062-z
    DOI: 10.1007/s10796-020-10062-z
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    References listed on IDEAS

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    1. Schneider, David & Lins, Sebastian & Grupp, Tillmann & Benlian, Alexander & Sunyaev, Ali, 2017. "Nudging Users Into Online Verification: The Case of Carsharing Platforms," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 89617, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Terres, Philipp & Klumpe, Johannes & Jung, Dominik & Koch, Oliver, 2019. "Digital Nudges for User Onboarding: Turning Visitors into Users," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 113218, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    4. Dimiter Velev & Plamena Zlateva, 2016. "An analysis of the relation between natural disasters and Big Data," International Journal of Data Science, Inderscience Enterprises Ltd, vol. 1(4), pages 370-381.
    5. Milad Mirbabaie & Deborah Bunker & Stefan Stieglitz & Annika Deubel, 0. "Who Sets the Tone? Determining the Impact of Convergence Behaviour Archetypes in Social Media Crisis Communication," Information Systems Frontiers, Springer, vol. 0, pages 1-13.
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    Cited by:

    1. Prabhsimran Singh & Surleen Kaur & Abdullah M. Baabdullah & Yogesh K. Dwivedi & Sandeep Sharma & Ravinder Singh Sawhney & Ronnie Das, 2023. "Is #SDG13 Trending Online? Insights from Climate Change Discussions on Twitter," Information Systems Frontiers, Springer, vol. 25(1), pages 199-219, February.
    2. Abhinav Kumar & Jyoti Prakash Singh & Nripendra P. Rana & Yogesh K. Dwivedi, 2023. "Multi-Channel Convolutional Neural Network for the Identification of Eyewitness Tweets of Disaster," Information Systems Frontiers, Springer, vol. 25(4), pages 1589-1604, August.
    3. Yuko Murayama & Hans Jochen Scholl & Dimiter Velev, 2021. "Information Technology in Disaster Risk Reduction," Information Systems Frontiers, Springer, vol. 23(5), pages 1077-1081, September.

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