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Initial Evidence on the Impact of Big Data Implementation on Firm Performance

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  • Cheng-Kui Huang

    (National Chung Cheng University)

  • Tawei Wang

    (DePaul University)

  • Tzu-Yen Huang

    (National Chung Cheng University)

Abstract

Big data has been widely discussed for several years. However, whether the implementation of big data really bring in observable benefits on firm performance remains a critical issue for the top management team. In this study, we investigate the association between big data implementation and the corresponding financial performance, productivity, and market value. Our results demonstrate that big data implementation is positively related to an improvement in financial performance and the market value but such effect is not stronger for first movers. Implications are discussed.

Suggested Citation

  • Cheng-Kui Huang & Tawei Wang & Tzu-Yen Huang, 2020. "Initial Evidence on the Impact of Big Data Implementation on Firm Performance," Information Systems Frontiers, Springer, vol. 22(2), pages 475-487, April.
    • Handle: RePEc:spr:infosf:v:22:y:2020:i:2:d:10.1007_s10796-018-9872-5
    DOI: 10.1007/s10796-018-9872-5
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