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Diverse views on IT innovation diffusion among SMEs: Influencing factors of broadband adoption

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  • Oluwasola Oni

    (Brunel University)

  • Anastasia Papazafeiropoulou

    (Brunel University)

Abstract

This study is examining the challenges involved in the effective diffusion of innovation technologies among Small and Medium Size Enterprises (SMEs). Having broadband Internet as the technology in focus we report that broadband adoption by SMEs was initially particularly slow while there has been little research on the reasons behind this phenomenon. This study provides an in-depth view of the broadband diffusion process to SMEs in south east UK by examining the views and activities of the various groups involved in the process. Innovation diffusion and social construction of technology theory are applied in order to construct a framework that addresses some of the issues not covered in previous literature. Our results show that even though several SMEs have adopted broadband, they are not making full use of the technology, while using broadband has not changed significantly the way they operate their businesses. The point we are raising with this study is that the SMEs’ lack of understanding on the effective application of the technology is the main impediment for effective adoption. We believe that our results are useful to providers looking to diffuse broadband to SMEs as well as other IT innovations.

Suggested Citation

  • Oluwasola Oni & Anastasia Papazafeiropoulou, 2014. "Diverse views on IT innovation diffusion among SMEs: Influencing factors of broadband adoption," Information Systems Frontiers, Springer, vol. 16(4), pages 729-747, September.
    • Handle: RePEc:spr:infosf:v:16:y:2014:i:4:d:10.1007_s10796-012-9384-7
    DOI: 10.1007/s10796-012-9384-7
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    5. Annosi, Maria Carmela & Capo, Francesca & Appio, Francesco Paolo & Bedetti, Ivan, 2023. "Unveiling micro-foundations of digital transformation: Cognitive models, routines, and organizational structures in agri-food SMEs," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    6. Frederico Cruz-Jesus & Tiago Oliveira & Fernando Bacao & Zahir Irani, 0. "Assessing the pattern between economic and digital development of countries," Information Systems Frontiers, Springer, vol. 0, pages 1-20.
    7. Dalinee Sastararuji & Danupol Hoonsopon & Pongsakorn Pitchayadol & Pimsiri Chiwamit, 2022. "Cloud accounting adoption in Thai SMEs amid the COVID-19 pandemic: an explanatory case study," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-25, December.
    8. Raza Ur Rahman & Syed Mohsin Ali Shah & Hatem El-Gohary & Muzaffar Abbas & Syed Haider Khalil & Saad Al Altheeb & Fahad Sultan, 2020. "Social Media Adoption and Financial Sustainability: Learned Lessons from Developing Countries," Sustainability, MDPI, vol. 12(24), pages 1-26, December.
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