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Medical tourism: focusing on patients’ prior, current, and post experience

Author

Listed:
  • Soonae Hwang

    (Busan Women’s college)

  • DonHee Lee

    (Inha University)

  • Chang-Yuil Kang

    (Daejeon Institute of Science and Technology)

Abstract

This study empirically examines the effects of medical tourists’ experience of the decision-making process through a patient’s prior, actual, and post experience after having received the medical services. The research model and associated hypotheses were tested using a structural equation modeling based on data collected from 188 medical tourists who received care in Busan, South Korea. The findings of the study indicate that patients’ experience in medical tourism pre-search (reputation, searching information, and communication) has a partially positive effect on their experience (costs, care quality, and supporting system and/or information) and patients’ current experience during the medical tour process has a positive effect on post-experience (relationship building, recommendation, and feedback). The results of this study provide new insights about how key players (e.g., hospitals, medical travel agencies, hotels, and the medical tourists themselves) in medical tourism can effectively help managers identify medical tourists’ needs based on the decision-making process of prior, current, and post-experience of medical tourists.

Suggested Citation

  • Soonae Hwang & DonHee Lee & Chang-Yuil Kang, 2018. "Medical tourism: focusing on patients’ prior, current, and post experience," International Journal of Quality Innovation, Springer, vol. 4(1), pages 1-22, December.
    • Handle: RePEc:spr:ijoqin:v:4:y:2018:i:1:d:10.1186_s40887-018-0024-2
    DOI: 10.1186/s40887-018-0024-2
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    References listed on IDEAS

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    1. DonHee Lee & Kai K. Kim, 2017. "Assessing healthcare service quality: a comparative study of patient treatment types," International Journal of Quality Innovation, Springer, vol. 3(1), pages 1-15, December.
    2. de la Hoz-Correa, Andrea & Muñoz-Leiva, Francisco & Bakucz, Márta, 2018. "Past themes and future trends in medical tourism research: A co-word analysis," Tourism Management, Elsevier, vol. 65(C), pages 200-211.
    3. Verhoef, Peter C. & Lemon, Katherine N. & Parasuraman, A. & Roggeveen, Anne & Tsiros, Michael & Schlesinger, Leonard A., 2009. "Customer Experience Creation: Determinants, Dynamics and Management Strategies," Journal of Retailing, Elsevier, vol. 85(1), pages 31-41.
    4. Albert Satorra & Peter Bentler, 2001. "A scaled difference chi-square test statistic for moment structure analysis," Psychometrika, Springer;The Psychometric Society, vol. 66(4), pages 507-514, December.
    5. Masoud lajevardi, 2016. "A Comprehensive Perspective On Medical Tourism Context And Create A Conceptual Framework," Tourism Research Institute, Journal of Tourism Research, vol. 14(1), pages 101-134, October.
    6. Voorhees, Clay M. & Fombelle, Paul W. & Gregoire, Yany & Bone, Sterling & Gustafsson, Anders & Sousa, Rui & Walkowiak, Travis, 2017. "Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens," Journal of Business Research, Elsevier, vol. 79(C), pages 269-280.
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    Cited by:

    1. Iva Bulatovic & Katia Iankova, 2021. "Barriers to Medical Tourism Development in the United Arab Emirates (UAE)," IJERPH, MDPI, vol. 18(3), pages 1-14, February.
    2. Laura Kemppainen & Veera Koskinen & Harley Bergroth & Eetu Marttila & Teemu Kemppainen, 2021. "Health and Wellness–Related Travel: A Scoping Study of the Literature in 2010-2018," SAGE Open, , vol. 11(2), pages 21582440211, May.

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