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Novel CSR & novel coronavirus: corporate social responsibility inside the frame of coronavirus pandemic in Greece

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  • Ioannis Panagiotopoulos

    (University of the Aegean
    Co- Founder of School Life Museum of Thisvi)

Abstract

Corporate Social Responsibility (CSR) becomes popular as big international firms gain more power than states and global issues engender concerns to people from all over the world. The pandemic of novel coronavirus is a current issue of global concern that threats humanity and global economy since the end of 2019. A lot of firms have announced urgent actions to support their employees and the local communities. The present study aims to examine whether the CSR activities of firms due to the pandemic could be categorized either as strategical or tactical CSR. The researcher recognizes the formation of a new kind of CSR called critical CSR as a hybrid between tactical and strategical CSR sharing characteristics from both. The examination of the case of Greece during the pandemic has provided a variety of examples of CSR activities from big Greek international firms that have been processed to support the validity of the reasoning. Finally, the paper delineates this new universal form of CSR born under the critical circumstances of the pandemic and the ensuing economic recession. That fact proves that this crisis could be transformed into a chance for corporations to realize their social role and improve their CSR footprint with the learnings of this pandemic by underlining possible advantages of these urgent CSR actions that could be incorporated into the usual CSR policy of the firms.

Suggested Citation

  • Ioannis Panagiotopoulos, 2021. "Novel CSR & novel coronavirus: corporate social responsibility inside the frame of coronavirus pandemic in Greece," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-12, December.
  • Handle: RePEc:spr:ijocsr:v:6:y:2021:i:1:d:10.1186_s40991-021-00065-7
    DOI: 10.1186/s40991-021-00065-7
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    References listed on IDEAS

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    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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    4. Giacomo Degli Antoni & Lorenzo Sacconi, 2011. "Modeling Cognitive Social Capital and Corporate Social Responsibility as Preconditions for Sustainable Networks of Relations," Palgrave Macmillan Books, in: Lorenzo Sacconi & Giacomo Degli Antoni (ed.), Social Capital, Corporate Social Responsibility, Economic Behaviour and Performance, chapter 7, pages 161-239, Palgrave Macmillan.
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    Cited by:

    1. Simona Aurelia BODOG & Nicoleta Alina ANDREESCU, 2021. "Particularities Of Csr Programs During The Covid-19 Pandemic," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 329-335, December.

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