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Needed: A Better Story

Author

Listed:
  • L. Lovins

    (Natural Capitalism Solutions)

Abstract

The paper argues that if humanity is to survive looming system collapse we need a new narrative of what it means to be human, how to organize our economy and how to create a world that works for everyone. The report outlines the challenges created by our current neo-liberal economic narrative. It provides corporate and leadership solutions that can craft a new story of an economy that works for 100% of humanity. It describes the regenerative economy that is emerging through a common commitment to entrepreneur a finer future. Behaving in ways that are more responsible towards people, planet and profit, a concept known as the integrated bottom line, enhances every aspect of core business values. Ensuring well-being and dignity for all of humanity is core to creating an economy in service to life.

Suggested Citation

  • L. Lovins, 2016. "Needed: A Better Story," Humanistic Management Journal, Springer, vol. 1(1), pages 75-90, September.
    • Handle: RePEc:spr:humman:v:1:y:2016:i:1:d:10.1007_s41463-016-0004-4
    DOI: 10.1007/s41463-016-0004-4
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    Citations

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    Cited by:

    1. Chris Laszlo & Sandra Waddock & Anil Maheshwari & Giorgia Nigri & Julia Storberg-Walker, 2021. "Quantum Worldviews: How science and spirituality are converging to transform consciousness for meaningful solutions to wicked problems," Humanistic Management Journal, Springer, vol. 6(3), pages 293-311, December.
    2. Michael Pirson, 2018. "Humanistic Management – Sucks Less and Better for your Health," Humanistic Management Journal, Springer, vol. 3(1), pages 1-7, July.
    3. Steve Waddell & Sandra Waddock & Simone Martino & Jonny Norton, 2023. "Emerging Economic Operating Infrastructure to Support Wellbeing Economies," Humanistic Management Journal, Springer, vol. 8(1), pages 63-88, April.
    4. Sandra Waddock, 2018. "Narrative, Memes, and the Prospect of Large Systems Change," Humanistic Management Journal, Springer, vol. 3(1), pages 17-45, July.
    5. Sandra Waddock, 2020. "Will Businesses and Business Schools Meet the Grand Challenges of the Era?," Sustainability, MDPI, vol. 12(15), pages 1-11, July.
    6. Ulrike Landfester & Jörg Metelmann, 2020. "The Value of Doubt: Humanities-Based Literacy in Management Education," Humanistic Management Journal, Springer, vol. 5(2), pages 159-175, December.
    7. Michael Pirson, 2017. "Better Stories Needed: How Meaningful Narratives can Transform the World," Humanistic Management Journal, Springer, vol. 2(1), pages 1-6, October.
    8. Michael Pirson & Mario Vázquez-Maguirre & Canan Corus & Erica Steckler & Andrew Wicks, 2019. "Dignity and the Process of Social Innovation: Lessons from Social Entrepreneurship and Transformative Services for Humanistic Management," Humanistic Management Journal, Springer, vol. 4(2), pages 125-153, December.
    9. Michael Pirson, 2020. "A Humanistic Narrative for Responsible Management Learning: An Ontological Perspective," Journal of Business Ethics, Springer, vol. 162(4), pages 775-793, April.
    10. Sandra Waddock, 2021. "Wellbeing Economics Narratives for a Sustainable Future," Humanistic Management Journal, Springer, vol. 6(2), pages 151-167, July.
    11. Michael Pirson, 2017. "In a Time of Global Upheaval- Humanistic Management Thinking Needed More Than Ever," Humanistic Management Journal, Springer, vol. 1(2), pages 155-157, April.

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