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Cameras tracking shoppers: the economics of retail video surveillance

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Abstract

We examine whether video surveillance data enables improved retail performance. We analyze sales data collected from six sporting goods stores. We relate the sales data to an experiment where three stores had placebo video surveillance, and the other three stores made use of information learned in the video surveillance starting half-way through the sample period. A difference-in-differences analysis of the data indicates the use of video surveillance enables a substantial increase in total sales per hour, the number of transactions per hour, and the average size of each transaction. Copyright Eurasia Business and Economics Society 2015

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  • Douglas Cumming & Sofia Johan, 2015. "Cameras tracking shoppers: the economics of retail video surveillance," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 5(2), pages 235-257, December.
    • Handle: RePEc:spr:eurasi:v:5:y:2015:i:2:p:235-257
    DOI: 10.1007/s40821-015-0023-3
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    More about this item

    Keywords

    Video surveillance; Retail entrepreneurs; Information asymmetry; Search costs; D82; L81; L83; M3;
    All these keywords.

    JEL classification:

    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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