The interaction between frames and numeracy in the evaluation of price reductions
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DOI: 10.1007/s40888-017-0059-1
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More about this item
Keywords
Numeracy; Framing; Heuristic choice; Consumer attitudes & behavior; Consumer protection;All these keywords.
JEL classification:
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D18 - Microeconomics - - Household Behavior - - - Consumer Protection
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