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Success factors for effective plastic avoidance in tourism: a German consumer study with focus on beach holidays

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  • Daniel Friedrich

    (IU International University of Applied Sciences
    Compolytics Research)

Abstract

Hotels are under increasing pressure to reduce their plastic consumption and keep holiday destinations cleaner. Tourism experts already pointed to a variety of solutions, from replacing, avoiding to waste collection campaigns with guests. This study mirrors these measures with the opinions of German consumers who, in the European Union, travel most and mainly for beach holiday. A survey (n = 630) showed that plastic prevention should be practised by holiday organisers, actively involving guests, e.g. in beach clean-ups, was least popular. Personal attitudes towards plastic avoidance had no effect, but rather women and older people were more willing to engage on holiday (max. r = 0.17). Also, agreement tended to decrease with the distance of the holiday destination (max. r = 0.11). For effective marketing, providers of plastic-free holidays should rather avoid this material than replacing it and participate in environmental protection projects on destinations and get certified for this. This most convinces diverse consumer groups, instead of demonstrating sustainability with obligations and bans.

Suggested Citation

  • Daniel Friedrich, 2024. "Success factors for effective plastic avoidance in tourism: a German consumer study with focus on beach holidays," Environment Systems and Decisions, Springer, vol. 44(3), pages 563-574, September.
    • Handle: RePEc:spr:envsyd:v:44:y:2024:i:3:d:10.1007_s10669-023-09957-4
    DOI: 10.1007/s10669-023-09957-4
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    References listed on IDEAS

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    1. Accorsi, Riccardo & Cascini, Alessandro & Cholette, Susan & Manzini, Riccardo & Mora, Cristina, 2014. "Economic and environmental assessment of reusable plastic containers: A food catering supply chain case study," International Journal of Production Economics, Elsevier, vol. 152(C), pages 88-101.
    2. Carlos Rodríguez & Marta Jacob & Carmen Florido, 2020. "Socioeconomic Profile of Tourists with a Greater Circular Attitude and Behaviour in Hotels of a Sun and Beach Destination," IJERPH, MDPI, vol. 17(24), pages 1-28, December.
    3. Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016. "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper 69864, University Library of Munich, Germany.
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