Regulation strategy for behavioral integrity of live streamers: From the perspective of the platform based on evolutionary game in China
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DOI: 10.1007/s12525-024-00698-z
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More about this item
Keywords
Platform perspective; Live streamer’s integrity; Evolutionary game; Prospect theory; Rank-dependent expected utility theory;All these keywords.
JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
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