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A process perspective on platform design and management: evidence from a digital platform in health care

Author

Listed:
  • Daniel Fürstenau

    (Freie Universität Berlin)

  • Carolin Auschra

    (Freie Universität Berlin)

  • Stefan Klein

    (WWU Münster)

  • Martin Gersch

    (Freie Universität Berlin)

Abstract

Multi-sided platforms have become the hallmark of the digital economy. However, their impact varies profoundly across different markets. We have done a longitudinal case study on HSPC, a platform jointly provided by a consortium led by multiple U.S. health care providers. Our focus is on the development processes of the platform over a period of five years and the underlying management decisions and design choices. We have developed a platform management framework to capture and reconstruct the influence and interdependencies of choices over time. The case highlights distinct strategic choices aiming at scaling of the platform and competitive positioning at an early stage of platform evolution. Our findings show four main conflicts regarding the implementation and scaling of the platform and its services as well as the processual interplay and interdependencies between different management areas. The paper thereby contributes to a process view on platform management and offers an understanding of specifics of platform evolution in health care.

Suggested Citation

  • Daniel Fürstenau & Carolin Auschra & Stefan Klein & Martin Gersch, 2019. "A process perspective on platform design and management: evidence from a digital platform in health care," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 581-596, December.
    • Handle: RePEc:spr:elmark:v:29:y:2019:i:4:d:10.1007_s12525-018-0323-4
    DOI: 10.1007/s12525-018-0323-4
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    References listed on IDEAS

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    Cited by:

    1. Yuki Inoue & Takeshi Takenaka & Takami Kasasaku & Tadafumi Tamegai & Ryohei Arai, 2023. "How to design platform ecosystems by intrapreneurs: Implications from action design research on IoT-based platform," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-26, December.
    2. Maxime Thomas & Pascal Le Masson & Benoit Weil & Julien Legrand, 2021. "The future of digital platforms: Conditions of platform overthrow," Post-Print hal-03094851, HAL.
    3. Nizar Abdelkafi & Christina Raasch & Angela Roth & R. Srinivasan, 2019. "Multi-sided platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 553-559, December.
    4. Ha, Seungyeon & Park, Yujun & Kim, Jongpyo & Kim, Seongcheol, 2023. "Research trends of digital platforms: A survey of the literature from 2018 to 2021," Telecommunications Policy, Elsevier, vol. 47(8).
    5. Rainer Alt, 2021. "Electronic Markets on platform complexity," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 737-742, December.
    6. Alexander Gleiss & Marco Kohlhagen & Key Pousttchi, 2021. "An apple a day – how the platform economy impacts value creation in the healthcare market," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 849-876, December.
    7. Daniel Fürstenau & Martin Gersch & Stefanie Schreiter, 2023. "Digital Therapeutics (DTx)," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 65(3), pages 349-360, June.
    8. Danelski, Alexa & Gersch, Martin & Erler, Christina, 2023. "Whitepaper zum Projekt "BloG³ - Blockchainbasiertes Gesundheitsdatenmanagement für gesamtheitliche Gesundheitsprofile". Delphi-Analyse: Szenarien und Geschäftsmodelle," Discussion Papers 2023/8, Free University Berlin, School of Business & Economics.
    9. Nayeem Rahman & Rodrigo Rabetino & Arto Rajala & Jukka Partanen, 2021. "Ushering in a New Dawn: Demand-Side Local Flexibility Platform Governance and Design in the Finnish Energy Markets," Energies, MDPI, vol. 14(15), pages 1-23, July.
    10. Daniel Fürstenau & Stefan Klein & Amyn Vogel & Carolin Auschra, 2021. "Multi-sided platform and data-driven care research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 811-828, December.

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    More about this item

    Keywords

    Digital health platforms; Technical architecture; Platform governance; Standardization; Process perspective;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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