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How to capture the B2B platform opportunity

Author

Listed:
  • Frank Riemensperger

    (Chairman of Accenture Germany, Frankfurt Am Main Area)

  • Svenja Falk

    (Managing Director Accenture Research)

Abstract

Dynamics of the platform economy in manufacturing industries have not unfolded in the same way as in the consumer industries, where platforms have build powerful monopolies through controlling the contact to customers. In manufacturing, the same winner-takes-it-all effect is not present and key competitiveness will rely on the data-driven operation of the physical world. This requires the combination of smart product with smart services and customer experiences. The paper argues that European companies have an opportunity in the B2B platform arena.

Suggested Citation

  • Frank Riemensperger & Svenja Falk, 2020. "How to capture the B2B platform opportunity," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 61-63, March.
    • Handle: RePEc:spr:elmark:v:30:y:2020:i:1:d:10.1007_s12525-019-00390-7
    DOI: 10.1007/s12525-019-00390-7
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    References listed on IDEAS

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    1. Erik Brynjolfsson & Lorin M. Hitt, 2000. "Beyond Computation: Information Technology, Organizational Transformation and Business Performance," Journal of Economic Perspectives, American Economic Association, vol. 14(4), pages 23-48, Fall.
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    Cited by:

    1. Erik Hartigh & Claire C.M. Stolwijk & J. Roland Ortt & L. Matthijs Punter, 2023. "Configurations of digital platforms for manufacturing: An analysis of seven cases according to platform functions and types," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    2. Latinovic, Zoran & Chatterjee, Sharmila C., 2024. "Value co-creation: Balancing B2B platform value and potential reverse-value effects," Journal of Business Research, Elsevier, vol. 175(C).
    3. Ruben Tessmann & Ralf Elbert, 2022. "A multilevel, multi-mode framework for standardization in digital B2B platform eco-systems in international cargo transportation—A multiple case study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1843-1875, December.
    4. Stange, Inga, 2022. "What Drives the B2B Platform Economy? A Qualitative Examination of Current Trends, Success Factors, and the Road Ahead," Junior Management Science (JUMS), Junior Management Science e. V., vol. 7(1), pages 1-31.
    5. Rainer Alt, 2020. "Evolution and perspectives of electronic markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 1-13, March.
    6. Tessmann, R. & Elbert, R., 2022. "Multi sided platforms in competitive B2B networks with varying governmental influence – a taxonomy of Port and Cargo Community System business models," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 132320, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    7. Ruben Tessmann & Ralf Elbert, 2022. "Multi-sided platforms in competitive B2B networks with varying governmental influence – a taxonomy of Port and Cargo Community System business models," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 829-872, June.
    8. Lerch, Christian M. & Horvat, Djerdj & Jasny, Johannes, 2024. "When manufacturers turn into digital platform providers: A transformation model to understand the platformization pathway," International Journal of Production Economics, Elsevier, vol. 273(C).

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