What determines the differentiation in the e-commerce adoption by consumers: evidence from Russia
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DOI: 10.1007/s10660-021-09507-7
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- Roberto Bruni & Annarita Colamatteo & Dušan Mladenović, 2024. "How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities," Electronic Commerce Research, Springer, vol. 24(2), pages 965-982, June.
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Keywords
e-commerce; Internet; Trust; Income; Russia;All these keywords.
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