IDEAS home Printed from https://ideas.repec.org/a/spr/elcore/v18y2018i3d10.1007_s10660-017-9276-5.html
   My bibliography  Save this article

Recognition of business risks when purchasing goods on the Internet using GIS: experience from Slovakia

Author

Listed:
  • Pavol Kita

    (Faculty of Trade, Departement of Marketing)

  • Zdenek Szczyrba

    (Faculty of Science, Deparment of Geography)

  • David Fiedor

    (Faculty of Science, Deparment of Geography)

  • Ales Letal

    (Faculty of Science, Deparment of Geography)

Abstract

For operators of Internet shops and their investors on the one hand, and suppliers on the other hand, knowledge of the consumer market is becoming critical in terms of the risk of non-payment for purchased goods, as most small e-shops maintain their stocks according to current demand. The aim of this paper is to identify customers who come from different districts of Slovakia and display a certain type of consumer behavior regarding the risk connected with willingness to pay for goods purchased via the Internet. To solve this problem we used data from a specialized e-retailer and Geographic Information Systems (GIS) as a Decision Support System generator for constructing maps of consumers to investigate the operation of an e-shop. In the article, we used data from the years 2012–2015 concerning 489 buyers, including their addresses and other geographical data about the consumers and their purchases, and integrated them into the GIS environment. Subsequently, the data were analyzed and documented by means of GIS and maps of consumers were generated. The result of this study is to show that GIS can play a significant role in the decision-making process of e-shops in support of a manager’s experience. The geographical results were evaluated statistically in order to offer a better information capability.

Suggested Citation

  • Pavol Kita & Zdenek Szczyrba & David Fiedor & Ales Letal, 2018. "Recognition of business risks when purchasing goods on the Internet using GIS: experience from Slovakia," Electronic Commerce Research, Springer, vol. 18(3), pages 647-663, September.
    • Handle: RePEc:spr:elcore:v:18:y:2018:i:3:d:10.1007_s10660-017-9276-5
    DOI: 10.1007/s10660-017-9276-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10660-017-9276-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10660-017-9276-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. David Lucking-Reiley & Daniel F. Spulber, 2001. "Business-to-Business Electronic Commerce," Journal of Economic Perspectives, American Economic Association, vol. 15(1), pages 55-68, Winter.
    2. Song, Jaeki & Baker, Jeff & Lee, Sangno & Wetherbe, James C., 2012. "Examining online consumers’ behavior: A service-oriented view," International Journal of Information Management, Elsevier, vol. 32(3), pages 221-231.
    3. Martin Machek, 2012. "Retail Market Structure Development in Central Europe," Central European Business Review, Prague University of Economics and Business, vol. 2012(3), pages 22-27.
    4. Zhou, Yong-Wu & Cao, Bin & Tang, Qinshen & Zhou, Wenhui, 2017. "Pricing and rebate strategies for an e-shop with a cashback website," European Journal of Operational Research, Elsevier, vol. 262(1), pages 108-122.
    5. Whelan, Eoin & McGrath, Fergal, 2002. "A study of the total life cycle costs of an E-Commerce investment. A research in progress," Evaluation and Program Planning, Elsevier, vol. 25(2), pages 191-196, May.
    6. Zott, Christoph & Amit, Raphael & Donlevy, Jon, 2000. "Strategies for value creation in e-commerce:: best practice in Europe," European Management Journal, Elsevier, vol. 18(5), pages 463-475, October.
    7. Kim, Myung-Ja & Chung, Namho & Lee, Choong-Ki, 2011. "The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea," Tourism Management, Elsevier, vol. 32(2), pages 256-265.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sen, Argha & Kumar, Alok & Dubey, Vivek & Gupta, Aditya, 2023. "Managing two-sided B2B electronic markets: Governance mechanisms, performance implications, and boundary conditions," Journal of Business Research, Elsevier, vol. 169(C).
    2. Saeideh Sharifi fard & Ezhar Tamam & Md Salleh Hj Hassan & Moniza Waheed & Zeinab Zaremohzzabieh, 2016. "Factors affecting Malaysian university students’ purchase intention in social networking sites," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1182612-118, December.
    3. Zhou, Chi & Yu, Jing & Qian, Yong, 2024. "Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
    4. Guido Fioretti, 2004. "Will industrial districts exploit B2B? A local experience and a general assessment," Netnomics, Springer, vol. 6(3), pages 221-242, December.
    5. Renato Gomes & Alessandro Pavan, 2013. "Cross-Subsidization and Matching Design," Discussion Papers 1559, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    6. Wadim Strielkowski, 2013. "Undeclared Work in the Czech Republic and its Implications for the Czech Labor Market," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 7-14.
    7. Alalwan, Ali Abdallah & Baabdullah, Abdullah M. & Rana, Nripendra P. & Tamilmani, Kuttimani & Dwivedi, Yogesh K., 2018. "Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust," Technology in Society, Elsevier, vol. 55(C), pages 100-110.
    8. Adam, Marc T.P. & Astor, Philipp J. & Krämer, Jan, 2016. "Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 56-69.
    9. Sjur Didrik Flåm, 2013. "Reaching Market Equilibrium Merely by Bilateral Barters," CESifo Working Paper Series 4504, CESifo.
    10. Eric Thivant & Hana Machková, 2017. "An Analysis of French Mergers and Acquisitions in Different Sectors of the Czech Economy," Central European Business Review, Prague University of Economics and Business, vol. 2017(1), pages 48-60.
    11. Mansell, Robin, 2001. "Digital opportunities and the missing link for developing countries," LSE Research Online Documents on Economics 19033, London School of Economics and Political Science, LSE Library.
    12. Christino, Juliana Maria Magalhães & Silva, Thaís Santos & Cardozo, Erico Aurélio Abreu & de Pádua Carrieri, Alexandre & de Paiva Nunes, Patricia, 2019. "Understanding affiliation to cashback programs: An emerging technique in an emerging country," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 78-86.
    13. Sagren Moodley, 2002. "Competing in the Digital Economy?: The Dynamics and Impacts of B2B E-commerce on the South African Manufacturing Sector," WIDER Working Paper Series DP2002-79, World Institute for Development Economic Research (UNU-WIDER).
    14. Carmen Berne-Manero & Maria Gómez-Campillo & Mercedes Marzo-Navarro & Marta Pedraja-Iglesias, 2018. "Reviewing the Online Tourism Value Chain," Administrative Sciences, MDPI, vol. 8(3), pages 1-18, August.
    15. Susanna Wolf & Shyamal Chowdhury, 2003. "Use of ICTs and the Economic Performance of SMEs in East Africa," WIDER Working Paper Series DP2003-06, World Institute for Development Economic Research (UNU-WIDER).
    16. Wei Shan & Chu Zhang & Jingyi Wang, 2018. "Internal Social Network, Absorptive Capacity and Innovation: Evidence from New Ventures in China," Sustainability, MDPI, vol. 10(4), pages 1-27, April.
    17. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
    18. José Alberto Martínez-González & Eduardo Parra-López & Almudena Barrientos-Báez, 2021. "Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model," Sustainability, MDPI, vol. 13(1), pages 1-21, January.
    19. Ert, Eyal & Fleischer, Aliza & Magen, Nathan, 2016. "Trust and reputation in the sharing economy: The role of personal photos in Airbnb," Tourism Management, Elsevier, vol. 55(C), pages 62-73.
    20. Juan F. Tavera Mesías & Juan C. Sánchez Giraldo & Bernardo Ballesteros Díaz, 2011. "Aceptación del E-Commerce en Colombia: un estudio para la ciudad de Medellín," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.

    More about this item

    Keywords

    E-commerce; GIS; Risk attitude; Willingness to pay; Decision support system;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:elcore:v:18:y:2018:i:3:d:10.1007_s10660-017-9276-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.