Strength of corporate social responsibility as a corporate brand association: general public perspective
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DOI: 10.1007/s40622-016-0125-5
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Cited by:
- Deepak Subba & Sanjeev Kumar, 2018. "Employees’ responses to corporate social responsibility: a study among the employees of banking industry in India," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 45(4), pages 301-312, December.
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Keywords
Corporate brand; Corporate social responsibility; Brand associations; Brand concept map; General public;All these keywords.
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