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Attitude change in arbitrarily large organizations

Author

Listed:
  • Luis Almeida Costa

    (Universidade Nova de Lisboa)

  • João Amaro Matos

    (Universidade Nova de Lisboa)

Abstract

The alignment of collective goals and individual behavior has been extensively studied by economists under a principal-agent framework. Two main solutions have been presented: explicit incentive contracts and monitoring. These solutions correspond to changes in the objective situation faced by individuals. However, an extensive literature in social psychology provides evidence that behavior is influenced, not only by situational constraints, but also by attitudes. Therefore, an important aspect of organization is to choose the structures and procedures that best contribute to the dissemination of the desired attitudes throughout the organization. This paper studies how the initial configuration of attitudes and the size of the organization affect the optimal organizational structure and the timing of information flows when the objective is to align the members’ attitudes. We identify and characterize three factors that affect the optimal organizational structures and procedures and the degree of alignment of attitudes: (1) clustering effects; (2) member cross-influence effects; and (3) leader cross-influence effects.

Suggested Citation

  • Luis Almeida Costa & João Amaro Matos, 2014. "Attitude change in arbitrarily large organizations," Computational and Mathematical Organization Theory, Springer, vol. 20(3), pages 219-251, September.
    • Handle: RePEc:spr:comaot:v:20:y:2014:i:3:d:10.1007_s10588-013-9160-3
    DOI: 10.1007/s10588-013-9160-3
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    References listed on IDEAS

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