IDEAS home Printed from https://ideas.repec.org/a/spr/binfse/v59y2017i4d10.1007_s12599-016-0455-z.html
   My bibliography  Save this article

Successful Business Model Types of Cloud Providers

Author

Listed:
  • Stine Labes

    (Technische Universität Berlin)

  • Nicolai Hanner

    (Technische Universität Berlin)

  • Ruediger Zarnekow

    (Technische Universität Berlin)

Abstract

The acceleration of technical change in the fast moving electronics market increases the uncertainty and risk for IT providers. Influenced by new IT provisioning concepts such as cloud computing, providers are looking to identify stable guidelines and success factors within existing and new business models. The authors have conducted an intensive analysis of the business model characteristics of 45 providers in the cloud market that are critical to success. A cloud business model framework with 105 characteristics was used to systemize the business models, and the data was analyzed statistically in regard to indicators for success. The results revealed 42 success-related business model characteristics, and a cluster analysis led to three common combinations of characteristics that describe meta types of cloud business models. The most promising meta type is a specialized cloud provider with customer-oriented branch solutions, while small-scale newcomers with aggregation services experience difficulties to be competitive. To evaluate and verify the results and the success of each business model type, 12 expert interviews were conducted. The interview statements were aggregated and summarized to offer recommendations for action and a prediction for the success of cloud business models.

Suggested Citation

  • Stine Labes & Nicolai Hanner & Ruediger Zarnekow, 2017. "Successful Business Model Types of Cloud Providers," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 59(4), pages 223-233, August.
    • Handle: RePEc:spr:binfse:v:59:y:2017:i:4:d:10.1007_s12599-016-0455-z
    DOI: 10.1007/s12599-016-0455-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12599-016-0455-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12599-016-0455-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Grupp, Hariolf & Schubert, Torben, 2010. "Review and new evidence on composite innovation indicators for evaluating national performance," Research Policy, Elsevier, vol. 39(1), pages 67-78, February.
    2. Richard A. Bettis & Michael A. Hitt, 1995. "The new competitive landscape," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 7-19.
    3. Robert J. Gordon, 2000. "Does the "New Economy" Measure Up to the Great Inventions of the Past?," Journal of Economic Perspectives, American Economic Association, vol. 14(4), pages 49-74, Fall.
    4. Christof Weinhardt & Arun Anandasivam & Benjamin Blau & Nikolay Borissov & Thomas Meinl & Wibke Michalk & Jochen Stößer, 2009. "Cloud Computing – A Classification, Business Models, and Research Directions," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 1(5), pages 391-399, October.
    5. Liwen Vaughan & Rongbin Yang, 2012. "Web data as academic and business quality estimates: A comparison of three data sources," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 63(10), pages 1960-1972, October.
    6. Laurie J. Kirsch, 2004. "Deploying Common Systems Globally: The Dynamics of Control," Information Systems Research, INFORMS, vol. 15(4), pages 374-395, December.
    7. Cohen, Stephen S & Zysman, John & DeLong, Bradford J, 2000. "Tools for Thought: What is New and Important about the "E-conomy"?," UCAIS Berkeley Roundtable on the International Economy, Working Paper Series qt0c97w1gn, UCAIS Berkeley Roundtable on the International Economy, UC Berkeley.
    8. Liwen Vaughan, 2004. "Exploring website features for business information," Scientometrics, Springer;Akadémiai Kiadó, vol. 61(3), pages 467-477, November.
    9. Liwen Vaughan & Rongbin Yang, 2012. "Web data as academic and business quality estimates: A comparison of three data sources," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 63(10), pages 1960-1972, October.
    10. Shafer, Scott M. & Smith, H. Jeff & Linder, Jane C., 2005. "The power of business models," Business Horizons, Elsevier, vol. 48(3), pages 199-207.
    11. Lambert, Susan C. & Davidson, Robyn A., 2013. "Applications of the business model in studies of enterprise success, innovation and classification: An analysis of empirical research from 1996 to 2010," European Management Journal, Elsevier, vol. 31(6), pages 668-681.
    12. Rockart, John F. (John Fralick), 1982. "The changing role of the information systems executive : a critical success factors perspective," Working papers 1297-82. Report (Alfred P, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sun-Pyo Lee & Kyungji Kim & Sungbum Park, 2023. "Investigating the Market Success of Software-as-a-Service Providers: the Multivariate Latent Growth Curve Model Approach," Information Systems Frontiers, Springer, vol. 25(2), pages 639-658, April.
    2. Coskun-Setirek, Abide & Tanrikulu, Zuhal, 2021. "Digital innovations-driven business model regeneration: A process model," Technology in Society, Elsevier, vol. 64(C).
    3. Manuel Trenz & Jan Huntgeburth & Daniel Veit, 2019. "How to Succeed with Cloud Services?," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(2), pages 181-194, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Krzysztof BORODAKO & Jadwiga BERBEKA & Michał RUDNICKI & Mariusz ŠAPCZYŃSKI, 2021. "Online Visibility and Knowledge-Intensive Business Services Performance: The Scope of Interrelatedness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 157-173, August.
    2. Enrique Orduna-Malea & Selenay Aytac, 2015. "Revealing the online network between university and industry: the case of Turkey," Scientometrics, Springer;Akadémiai Kiadó, vol. 105(3), pages 1849-1866, December.
    3. Liwen Vaughan, 2016. "Uncovering information from social media hyperlinks: An investigation of twitter," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(5), pages 1105-1120, May.
    4. Haydar Akyazi & Seyfettin Artan, 2006. "Reflections of the New Economy on the Monetary Policy and Central Banking," Papers of the Annual IUE-SUNY Cortland Conference in Economics, in: Oguz Esen & Ayla Ogus (ed.), Proceedings of the Conference on Human and Economic Resources, pages 373-387, Izmir University of Economics.
    5. Ales Novak, 2014. "Business Model Literature Overview," FINANCIAL REPORTING, FrancoAngeli Editore, vol. 2014(1), pages 79-130.
    6. Laudien, Sven M. & Reuter, Ute & Sendra Garcia, Francisco Javier & Botella-Carrubi, Dolores, 2024. "Digital advancement and its effect on business model design: Qualitative-empirical insights," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    7. Biancamaria Torquati & Costanza Tancini & Chiara Paffarini & Roberta Illuminati, 2015. "Empirical survey on business models of kindergarten farms," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-13, December.
    8. Vinicius Minatogawa & Matheus Franco & Orlando Durán & Ruy Quadros & Maria Holgado & Antonio Batocchio, 2020. "Carving out New Business Models in a Small Company through Contextual Ambidexterity: The Case of a Sustainable Company," Sustainability, MDPI, vol. 12(6), pages 1-34, March.
    9. Ming-Chung Chang & Chiang-Ping Chen & Chien-Cheng Lin & Yu-Ming Xu, 2022. "The Overall and Disaggregate China’s Bank Efficiency from Sustainable Business Perspectives," Sustainability, MDPI, vol. 14(7), pages 1-16, April.
    10. Globocnik, Dietfried & Faullant, Rita & Parastuty, Zulaicha, 2020. "Bridging strategic planning and business model management – A formal control framework to manage business model portfolios and dynamics," European Management Journal, Elsevier, vol. 38(2), pages 231-243.
    11. Alexander Leischnig & Björn S. Ivens & Nadine Kammerlander, 2017. "A new conceptual lens for marketing: a configurational perspective based on the business model concept," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 138-153, December.
    12. Catia Milena Lopes & Annibal José Scavarda & Guilherme Luís Roehe Vaccaro & Christopher Rosa Pohlmann & André Luis Korzenowski, 2018. "Perspective of Business Models and Innovation for Sustainability Transition in Hospitals," Sustainability, MDPI, vol. 11(1), pages 1-19, December.
    13. Diaz Lopez, Fernando J. & Bastein, Ton & Tukker, Arnold, 2019. "Business Model Innovation for Resource-efficiency, Circularity and Cleaner Production: What 143 Cases Tell Us," Ecological Economics, Elsevier, vol. 155(C), pages 20-35.
    14. Vaughan, Liwen & Yang, Rongbin, 2013. "Web traffic and organization performance measures: Relationships and data sources examined," Journal of Informetrics, Elsevier, vol. 7(3), pages 699-711.
    15. David Gunnarsson Lorentzen, 2014. "Webometrics benefitting from web mining? An investigation of methods and applications of two research fields," Scientometrics, Springer;Akadémiai Kiadó, vol. 99(2), pages 409-445, May.
    16. Maryam Farhadi & Hadi Salehi & Mohamed Amin Embi & Masood Fooladi & Hadi Farhadi & Arezoo Aghaei Chadegani & Nader Ale Ebrahim, 2013. "Contribution of Information and Communication Technology (ICT) in Country'S H-Index," Post-Print hal-00903344, HAL.
    17. Patrice Muller, 2002. "Internet Use in Transition Economies: Economic and Institutional Determinants," WIDER Working Paper Series DP2002-95, World Institute for Development Economic Research (UNU-WIDER).
    18. Frederik Möller & Maleen Stachon & Can Azkan & Thorsten Schoormann & Boris Otto, 2022. "Designing business model taxonomies – synthesis and guidance from information systems research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 701-726, June.
    19. Pardeep Sud & Mike Thelwall, 2014. "Linked title mentions: a new automated link search candidate," Scientometrics, Springer;Akadémiai Kiadó, vol. 101(3), pages 1831-1849, December.
    20. Budler, Marko & Župič, Ivan & Trkman, Peter, 2021. "The development of business model research: A bibliometric review," Journal of Business Research, Elsevier, vol. 135(C), pages 480-495.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:binfse:v:59:y:2017:i:4:d:10.1007_s12599-016-0455-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.