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Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions

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  • Abhijit Upasani
  • Reha Uzsoy

Abstract

In many industries the pricing of a product over time can be used to manage demand for the product. Lead time, or promised delivery time is often a significant factor in price negotiations. However, the production planning literature has largely treated pricing decisions as exogeneous while focusing on the allocation of production capacity between products over time. On the other hand, the marketing literature has generally ignored the effects of capacity constraints and focused on the effects of pricing. In this paper, we begin by reviewing the existing literature on integrative production-marketing research, focusing on those models that consider lead times and capacity. We suggest a number of directions for future research that take advantage of recent developments in production planning models, as well as explicit modeling of feedback loops governing key parameters, which suggest a broader view of the problem. Copyright Springer Science+Business Media, LLC 2008

Suggested Citation

  • Abhijit Upasani & Reha Uzsoy, 2008. "Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions," Annals of Operations Research, Springer, vol. 161(1), pages 171-188, July.
    • Handle: RePEc:spr:annopr:v:161:y:2008:i:1:p:171-188:10.1007/s10479-007-0294-x
    DOI: 10.1007/s10479-007-0294-x
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    References listed on IDEAS

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    Cited by:

    1. Tang, Christopher S., 2010. "A review of marketing-operations interface models: From co-existence to coordination and collaboration," International Journal of Production Economics, Elsevier, vol. 125(1), pages 22-40, May.
    2. Shuihua Han & Yufang Fu & Bin Cao & Zongwei Luo, 2018. "Pricing and bargaining strategy of e-retail under hybrid operational patterns," Annals of Operations Research, Springer, vol. 270(1), pages 179-200, November.
    3. Boute, Robert N. & Disney, Stephen M. & Lambrecht, Marc R. & Houdt, Benny Van, 2014. "Coordinating lead times and safety stocks under autocorrelated demand," European Journal of Operational Research, Elsevier, vol. 232(1), pages 52-63.
    4. Jalali, Hamed & Carmen, Raïsa & Van Nieuwenhuyse, Inneke & Boute, Robert, 2019. "Quality and pricing decisions in production/inventory systems," European Journal of Operational Research, Elsevier, vol. 272(1), pages 195-206.
    5. Secil Savasaneril & Ece Sayin, 2017. "Dynamic lead time quotation under responsive inventory and multiple customer classes," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 39(1), pages 95-135, January.
    6. Kung-Jeng Wang & Yu-Siang Lin, 2012. "Optimal inventory replenishment strategy for deteriorating items in a demand-declining market with the retailer’s price manipulation," Annals of Operations Research, Springer, vol. 201(1), pages 475-494, December.
    7. Lotfi Tadj & Salah Djemili, 2022. "Joint optimization of the marketing and operations functions," OPSEARCH, Springer;Operational Research Society of India, vol. 59(2), pages 574-593, June.
    8. Slotnick, Susan A., 2011. "Optimal and heuristic lead-time quotation for an integrated steel mill with a minimum batch size," European Journal of Operational Research, Elsevier, vol. 210(3), pages 527-536, May.
    9. Hongyan Li & Joern Meissner, 2018. "Capacity optimization and competition with cyclical and lead-time-dependent demands," Annals of Operations Research, Springer, vol. 271(2), pages 737-763, December.
    10. Yiqiang Su & Joseph Geunes, 2013. "Multi-period price promotions in a single-supplier, multi-retailer supply chain under asymmetric demand information," Annals of Operations Research, Springer, vol. 211(1), pages 447-472, December.
    11. Kuthambalayan, Thyagaraj S. & Mehta, Peeyush & Shanker, Kripa, 2014. "Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand," European Journal of Operational Research, Elsevier, vol. 237(2), pages 617-627.
    12. Cannella, Salvatore & Dominguez, Roberto & Ponte, Borja & Framinan, Jose M., 2018. "Capacity restrictions and supply chain performance: Modelling and analysing load-dependent lead times," International Journal of Production Economics, Elsevier, vol. 204(C), pages 264-277.
    13. Tiaojun Xiao & Xiangtong Qi, 2016. "A two-stage supply chain with demand sensitive to price, delivery time, and reliability of delivery," Annals of Operations Research, Springer, vol. 241(1), pages 475-496, June.
    14. Uday Venkatadri & Shentao Wang & Ashok Srinivasan, 2021. "A Model for Demand Planning in Supply Chains with Congestion Effects," Logistics, MDPI, vol. 5(1), pages 1-24, January.

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