The inductive realist model of theory generation: explaining the development of a theory of marketing ethics
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DOI: 10.1007/s13162-013-0040-2
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References listed on IDEAS
- Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
- Bezilla, Robert & Haynes, Joel B. & Elliott, Clifford, 1976. "Ethics in marketing research," Business Horizons, Elsevier, vol. 19(2), pages 83-86, April.
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Cited by:
- Nobuyuki Fukawa & Sunil Erevelles, 2014. "Perceived Reasonableness and Morals in Service Encounters," Journal of Business Ethics, Springer, vol. 125(3), pages 381-400, December.
- Shelby D. Hunt, 2017. "Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 52-66, June.
- Shelby D. Hunt, 2020. "Indigenous theory development in marketing: the foundational premises approach," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 8-17, June.
- O. C. Ferrell & Victoria L. Crittenden & Linda Ferrell & William F. Crittenden, 2013. "Theoretical development in ethical marketing decision making," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 51-60, June.
- Shelby Hunt, 2015. "Explicating the inductive realist model of theory generation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 20-27, June.
- Shelby D. Hunt, 2015. "Explicating the inductive realist model of theory generation," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 20-27, June.
- Robert Cluley & William Green, 2024. "Market research ethics: New practices but no new ideas," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 68-82, June.
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Keywords
Philosophy of science; Scientific realism; Inductive realism; Ethics; Scientific discovery; Theory development;All these keywords.
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