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Perspectives on socially responsible marketing: the chasm widens

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  • O. C. Ferrell

    (Harbert College of Business, Auburn University)

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  • O. C. Ferrell, 2022. "Perspectives on socially responsible marketing: the chasm widens," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 1-6, June.
    • Handle: RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00229-z
    DOI: 10.1007/s13162-022-00229-z
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    References listed on IDEAS

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    1. Saurabh Ahluwalia, 2022. "A critique of corporate social responsibility in light of classical economics," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 25-29, June.
    2. Kelly D. Martin & Stasha Burpee, 2022. "Marketing as problem solver: in defense of social responsibility," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 44-51, June.
    3. John F. Gaski, 2022. "Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 7-24, June.
    4. J. Joseph Cronin, 2022. "Marketing’s new myopia: Expanding the social responsibilities of marketing managers," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 30-37, June.
    5. Geert Demuijnck & Patrick E. Murphy, 2022. "Why should marketers be forced to ignore their moral awareness? A reply to Gaski," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 38-43, June.
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    Cited by:

    1. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.

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