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Drawing lines in the cornfield: an analysis of discourse and identity relations across agri-food networks

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  • Sarah Rotz

    (University of Guelph)

Abstract

In this article, I analyze discourse and identity relations within so-called ‘conventional’ agri-food networks as well as how the conventional sphere perceives, constructs and responds to alternative food movements in Canada. The paper is structured around three primary research questions: (1) How are conventional actors understanding conditions, changes, and challenges within conventional networks? (2) How do conventional actors apply this understanding in advancing conventional interests and discourses, and defending conventional networks? (3) How do conventional actors and discourse construct AFMs? For this research, I draw from survey, focus group, and in-depth interview data alongside text analysis from online sources. I elucidate the interests and motivations behind the identities, stories and messages emerging from the conventional sphere. I conclude that relationship building and communication between diverse agri-food actors may help to expand the range of agricultural knowledge, philosophies and solutions available to farmers, especially those whom are currently quite divided.

Suggested Citation

  • Sarah Rotz, 2018. "Drawing lines in the cornfield: an analysis of discourse and identity relations across agri-food networks," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(2), pages 441-456, June.
    • Handle: RePEc:spr:agrhuv:v:35:y:2018:i:2:d:10.1007_s10460-017-9838-0
    DOI: 10.1007/s10460-017-9838-0
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    1. Unay-Gailhard, İlkay & Lawson, Kati & Brennan, Mark A., 2023. "An examination of digital empathy: When farmers speak for the climate through TikTok," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 102, pages 1-1.
    2. Olga Rodak, 2020. "Hashtag hijacking and crowdsourcing transparency: social media affordances and the governance of farm animal protection," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(2), pages 281-294, June.

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