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Conviction seeking efficacy: Sustainable agriculture and the politics of co-optation

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  • David Campbell

Abstract

Proponents of sustainable agriculture seek deeply rooted social changes, but to advance this agenda requires political credibility and work with diverse partners. Asthe literature on political co-optation makesclear, the tension between conviction andcredibility is persistent and unavoidable; nota problem to be solved so much as a built-incondition of movement politics. Drawing on acase history of California's largestsustainable agriculture organization, astructural assessment is made of the strategicchoices facing movement leaders, organizationaltensions that accompany these choices, andperceived gains and losses. The case historydemonstrates how movement leaders craft middlerange strategies that adapt to politicalcircumstances while retaining attachments tocore values and constituencies. Thesestrategies are ripe with tradeoffs, placingdemands on leaders who must implement them in aspirit that sustains organizational vitalitywhile broadening political and social impact.But they also enlarge the democraticsensibilities of movement leaders, increasingtheir ability to listen, learn, and forgealliances based on shared goals rather thansimilar motives. Copyright Kluwer Academic Publishers 2001

Suggested Citation

  • David Campbell, 2001. "Conviction seeking efficacy: Sustainable agriculture and the politics of co-optation," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 18(4), pages 353-363, December.
    • Handle: RePEc:spr:agrhuv:v:18:y:2001:i:4:p:353-363
    DOI: 10.1023/A:1015210215751
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    References listed on IDEAS

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    1. Robert Pence & James Grieshop, 2001. "Mapping the road for voluntary change: Partnerships in agricultural extension," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 18(2), pages 209-217, June.
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    Cited by:

    1. Robert Feagan & Amanda Henderson, 2009. "Devon Acres CSA: local struggles in a global food system," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 26(3), pages 203-217, September.
    2. Sébastien Boillat & Raphaël Belmin & Patrick Bottazzi, 2022. "The agroecological transition in Senegal: transnational links and uneven empowerment," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 281-300, March.
    3. Michael Carolan, 2006. "Social change and the adoption and adaptation of knowledge claims: Whose truth do you trust in regard to sustainable agriculture?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 23(3), pages 325-339, October.
    4. Daniel Jaffee, 2010. "Fair Trade Standards, Corporate Participation, and Social Movement Responses in the United States," Journal of Business Ethics, Springer, vol. 92(2), pages 267-285, April.
    5. Dorothea Baur & Hans Schmitz, 2012. "Corporations and NGOs: When Accountability Leads to Co-optation," Journal of Business Ethics, Springer, vol. 106(1), pages 9-21, March.
    6. Curtis Child, 2015. "Mainstreaming and its Discontents: Fair Trade, Socially Responsible Investing, and Industry Trajectories," Journal of Business Ethics, Springer, vol. 130(3), pages 601-618, September.
    7. Keith Warner & Kent Daane & Christina Getz & Stephen Maurano & Sandra Calderon & Kathleen Powers, 2011. "The decline of public interest agricultural science and the dubious future of crop biological control in California," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(4), pages 483-496, December.
    8. Daniel Jaffee & Philip Howard, 2010. "Corporate cooptation of organic and fair trade standards," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(4), pages 387-399, December.
    9. Jon Burchell & Joanne Cook, 2013. "CSR, Co-optation and Resistance: The Emergence of New Agonistic Relations Between Business and Civil Society," Journal of Business Ethics, Springer, vol. 115(4), pages 741-754, July.
    10. Gail Feenstra, 2002. "Creating space for sustainable food systems: Lessons from the field," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 19(2), pages 99-106, June.

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