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Wykorzystanie serwisu LinkedIn przez uczelnie publiczne, jako narzedzia komunikacji z otoczeniem (The use of LinkedIn by public universities as a communication tool with the environment)

Author

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  • Jakub Tomczak

    (Wydzial Dziennikarstwa, Informacji i Bibliologii, Uniwersytet Warszawski)

Abstract

Contemporary knowledge-based economy driven by information and communication technologies (ICT), requires universities to effectively use social media to initiate and build long-term cooperation with the environment, especially with the enterprise sector. The aim of the article is to determine the level of use of LinkedIn as a communication tool of public universities with the environment. The article contains terms relating to the knowledge-based economy, modern ICT, social media. The article presents the results of research on the level of use of LinkedIn by public universities and their specialized units responsible for building cooperation between universities and enterprises.

Suggested Citation

  • Jakub Tomczak, 2020. "Wykorzystanie serwisu LinkedIn przez uczelnie publiczne, jako narzedzia komunikacji z otoczeniem (The use of LinkedIn by public universities as a communication tool with the environment)," Research Reports, University of Warsaw, Faculty of Management, vol. 2(33), pages 46-57.
    • Handle: RePEc:sgm:resrep:v:2:i:33:y:2020:p:46-57
    as

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    File URL: http://www.sim.wz.uw.edu.pl/sites/default/files/artykuly/jakub_tomczak.pdf
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    References listed on IDEAS

    as
    1. Bronwyn H. Hall & Albert N. Link & John T. Scott, 2003. "Universities as Research Partners," The Review of Economics and Statistics, MIT Press, vol. 85(2), pages 485-491, May.
    2. Elena Širá & Roman Vavrek & Ivana Kravčáková Vozárová & Rastislav Kotulič, 2020. "Knowledge Economy Indicators and Their Impact on the Sustainable Competitiveness of the EU Countries," Sustainability, MDPI, vol. 12(10), pages 1-22, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    public universities; university-business cooperation; social media; ICT; LinkedIn;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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