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Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)

Author

Listed:
  • Anna Wielicka-Regulska

    (Uniwersytet Przyrodniczy w Poznaniu, Wydzial Ekonomiczno-Spoleczny, Katedra Rynku i Marketingu)

  • El¿bieta Gorynska-Goldmann

    (Uniwersytet Przyrodniczy w Poznaniu, Wydzial Ekonomiczno-Spoleczny, Katedra Rynku i Marketingu)

  • Michal Gazdecki

    (Uniwersytet Przyrodniczy w Poznaniu, Wydzial Ekonomiczno-Spoleczny, Katedra Rynku i Marketingu)

Abstract

The aim of this paper is to systemize the theoretical framework related to the conflict in consumption, exemplified by consumption of food. The article presents the basic concepts related to goal conflict and adapts social and psychological theories describing and explaining the conflict of objectives to identify the causes of conflicts in the sphere of food consumption. The paper describes also the most common conflicts in food choices identified in the literature and indicates the usefulness of a theoretical framework of goal conflict for new food product design and development.

Suggested Citation

  • Anna Wielicka-Regulska & El¿bieta Gorynska-Goldmann & Michal Gazdecki, 2016. "Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 109-124.
    • Handle: RePEc:sgm:pzwzuw:v:14:i:58:y:2016:p:109-124
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    References listed on IDEAS

    as
    1. Wolf, Marianne McGarry & Bertolini, Paola & Shikama, Izumi & Berger, Alain, 2012. "A Comparison of Attitudes Toward Food and Biotechnology in the U.S., Japan, and Italy," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(01), pages 1-10, March.
    2. David Laibson, 1997. "Golden Eggs and Hyperbolic Discounting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(2), pages 443-478.
    3. Herbert A. Simon, 1991. "Bounded Rationality and Organizational Learning," Organization Science, INFORMS, vol. 2(1), pages 125-134, February.
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    More about this item

    Keywords

    goal conflict; food; consumer behavior; new product development; new product design;
    All these keywords.

    JEL classification:

    • D00 - Microeconomics - - General - - - General
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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