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Retailers' foreign market entry decisions: An institutional perspective

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  • Huang, Ying
  • Sternquist, Brenda

Abstract

Institutional theory emphasizes the relationship between organizations and the environment. Institutions consist of political, cognitive and sociological elements that form the external and internal environment of a firm. Both external and internal environments affect firm decisions and behaviors. This paper introduces institutional theory as a complementary framework to explain international retailers' foreign market entry choices and suggests propositions for further research. We also consider managerial implications in relation to this theoretical perspective as an explanation for retailers' internationalization.

Suggested Citation

  • Huang, Ying & Sternquist, Brenda, 2007. "Retailers' foreign market entry decisions: An institutional perspective," International Business Review, Elsevier, vol. 16(5), pages 613-629, October.
    • Handle: RePEc:eee:iburev:v:16:y:2007:i:5:p:613-629
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