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Wpływ brandingu narodowego na konkurencyjność gospodarek

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  • Magdalena Raftowicz-Filipkiewicz

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  • Magdalena Raftowicz-Filipkiewicz, 2009. "Wpływ brandingu narodowego na konkurencyjność gospodarek," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 10, pages 103-127.
    • Handle: RePEc:sgh:gosnar:y:2009:i:10:p:103-127
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    References listed on IDEAS

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    1. Jean-Noël Kapferer, 1995. "Les marques : les chemins de la reconquête," Post-Print hal-00788640, HAL.
    2. Boltho, Andrea, 1996. "The Assessment: International Competitiveness," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 12(3), pages 1-16, Autumn.
    3. Fagerberg, Jan, 1988. "International Competitiveness: Errata," Economic Journal, Royal Economic Society, vol. 98(393), pages 1203-1203, December.
    4. Anholt, Simon, 2005. "Anholt Nation Brands Index: How Does the World See America?," Journal of Advertising Research, Cambridge University Press, vol. 45(3), pages 296-304, September.
    5. Fagerberg, Jan, 1988. "International Competitiveness," Economic Journal, Royal Economic Society, vol. 98(391), pages 355-374, June.
    6. Lall, Sanjaya, 2001. "Competitiveness Indices and Developing Countries: An Economic Evaluation of the Global Competitiveness Report," World Development, Elsevier, vol. 29(9), pages 1501-1525, September.
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