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Protection of Marketing Information

Author

Listed:
  • Sylwia Sobolewska

    (Szkoła Główna Handlowa, Instytut Informatyki i Gospodarki Cyfrowej, Zakład e-biznesu)

Abstract

Marketing information is crucial for each company market activity, that is why its security is really important. Protection of marketing information needs not only IT solutions but also employees’ awareness of cyber and other threats like, for example intelligence activities. Sales and marketing departments’ employees should be trained in the field of cyber security and should be informed which information is confidential and why.

Suggested Citation

  • Sylwia Sobolewska, 2018. "Protection of Marketing Information," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 49, pages 113-124.
    • Handle: RePEc:sgh:annals:i:49:y:2018:p:113-124
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    References listed on IDEAS

    as
    1. David R. Hannah & Kirsten Robertson, 2015. "Why and How Do Employees Break and Bend Confidential Information Protection Rules?," Journal of Management Studies, Wiley Blackwell, vol. 52(3), pages 381-413, May.
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