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Mobile Applications in the Process of Information Flow between Companies and Customers

Author

Listed:
  • Sylwia Sobolewska

    (Szkoła Główna Handlowa w Warszawie)

Abstract

Mobile applications have become one of the most important communication channels between customers and companies. Mobile applications deliver information about products, services, loyalty programmes and other useful information. Instead, many applications want the access to private user information (not only e-mail addresses, but also location, contacts, call logs or cameras).

Suggested Citation

  • Sylwia Sobolewska, 2017. "Mobile Applications in the Process of Information Flow between Companies and Customers," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 44, pages 99-110.
    • Handle: RePEc:sgh:annals:i:44:y:2017:p:99-110
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    References listed on IDEAS

    as
    1. Zhao, Zhenzhen & Balagué, Christine, 2015. "Designing branded mobile apps: Fundamentals and recommendations," Business Horizons, Elsevier, vol. 58(3), pages 305-315.
    2. Bellman, Steven & Potter, Robert F. & Treleaven-Hassard, Shiree & Robinson, Jennifer A. & Varan, Duane, 2011. "The Effectiveness of Branded Mobile Phone Apps," Journal of Interactive Marketing, Elsevier, vol. 25(4), pages 191-200.
    3. Alnawas, Ibrahim & Aburub, Faisal, 2016. "The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 313-322.
    4. Zhenzhen Zhao & Christine Balagué, 2015. "Designing branded mobile apps : fundamentals and recommendations," Grenoble Ecole de Management (Post-Print) hal-01273668, HAL.
    Full references (including those not matched with items on IDEAS)

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