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Toyota Motor Co Global Position: Vision, Prudence And Continuous Innovation

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  • Nicolae-Florin PRUNÄ‚U

    (Stefan cel Mare University of Suceava, 720229, Romania)

Abstract

Toyota Motor Corporation was and remains the most successful integration group compared to other keiretsu groups. This is because she took over the position of reformist, innovative and revolutionary leader in the organization of production and customer relations since the 1960s and has managed to maintain this position until now. The various strategies applied by Toyota Motor Corporation over its seven decades of existence present it as not only a car company, it is the car company to which all Japanese manufacturers refer, but also the American and European ones. Toyota tops the list of both Japanese carmakers and the entire automotive industry in the world in terms of sales and profits.

Suggested Citation

  • Nicolae-Florin PRUNÄ‚U, 2022. "Toyota Motor Co Global Position: Vision, Prudence And Continuous Innovation," European Journal of Accounting, Finance & Business, "Stefan cel Mare" University of Suceava, Romania - Faculty of Economics and Public Administration, West University of Timisoara, Romania - Faculty of Economics and Business Administration, vol. 10(3), pages 96-102, October.
    • Handle: RePEc:scm:ejafbu:v:10:y:2022:i:3:p:96-102
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    1. Fujimoto, Takahiro, 1999. "The Evolution of Manufacturing Systems at Toyota," OUP Catalogue, Oxford University Press, number 9780195123203.
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