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The Quality And The Price Of The Products As Factors For Ð Competitive Advantage In The Companies In The Republic Of Macedonia

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  • Jusuf Zekiri

    (SEE University, Tetovo Macedonia,)

  • M.Sc. Pance MANOJLOVSKI

    (AD MEPSO, Skopje, Macedonia,)

Abstract

The purpose of this study is to find out how much the price and the quality of products create a competitive advantage for a company. The results will enrich the approach of creating a price for a product by the companies, in addition to paying better attention throughout the manufacturing process of the products regarding their quality. The data for this research has been gathered through two structural questionnaires focused towards employees and managers, as well as consumers, and SPSS is used for data analysis. In this study, the importance of the quality of the product, the improvement of the quality of the products; as well as the quality as a factor that creates competitiveness is analyzed. From the price’s point of view, the importance of the price of the product is also analyzed in order to gain a competitive advantage through the price of the product. The purpose of this study is to find correlations between the importance of the price and the quality of the products. Whether the consumers care more about the price, less about the quality; and vice versa: they care more about quality than they care about the price. Key words: Price; Quality; Competitive advantage; Product JEL Classification: M1; M10

Suggested Citation

  • Jusuf Zekiri & M.Sc. Pance MANOJLOVSKI, 2017. "The Quality And The Price Of The Products As Factors For Ð Competitive Advantage In The Companies In The Republic Of Macedonia," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-33, January.
    • Handle: RePEc:scm:ecofrm:v:6:y:2017:i:1:p:33
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    References listed on IDEAS

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    1. Duane Ireland, R. & Webb, Justin W., 2007. "Strategic entrepreneurship: Creating competitive advantage through streams of innovation," Business Horizons, Elsevier, vol. 50(1), pages 49-59.
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    More about this item

    Keywords

    Key words: Price; Quality; Competitive advantage; Product;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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