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Managing the Network: The Case of a Micro-Enterprise

Author

Listed:
  • Arun Bhattacharyya
  • Moid Uddin Ahmad

Abstract

Apart from land, labour, capital and technology, any entrepreneurship venture involves efficient use of networks which may be for generating business or increasing the efficiency in business processes. The given case is one such compilation of data about an entrepreneurship venture where the protagonist uses the concept of networks in business. The business model used by him has been successful in short term but he is apprehensive of its utility in long term, especially in the light of the problems which he is currently facing. This entrepreneur operates a micro enterprise located in a backward district of India and uses his networks to start a business. The case discusses the application and utility of supply chain networks in microenterprises. The basic objective of the case is to provide for discussions to the problems this business is facing with a focus on the business and not the entrepreneur. This involves a study of the business model in practice by the protagonist as of now, the problems faced by the business and related present and future issues.

Suggested Citation

  • Arun Bhattacharyya & Moid Uddin Ahmad, 2010. "Managing the Network: The Case of a Micro-Enterprise," Vision, , vol. 14(1-2), pages 85-92, January.
    • Handle: RePEc:sae:vision:v:14:y:2010:i:1-2:p:85-92
    DOI: 10.1177/097226291001400109
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    References listed on IDEAS

    as
    1. Jakki Mohr & Robert Spekman, 1994. "Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques," Strategic Management Journal, Wiley Blackwell, vol. 15(2), pages 135-152, February.
    2. Jonathan L Calof, 1994. "The Relationship Between Firm Size and Export Behavior Revisited," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 25(2), pages 367-387, June.
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    Cited by:

    1. Hans Löfsten & Anders Isaksson & Heikki Rannikko, 2023. "Entrepreneurial networks, geographical proximity, and their relationship to firm growth: a study of 241 small high-tech firms," The Journal of Technology Transfer, Springer, vol. 48(6), pages 2280-2306, December.
    2. Dossou, Smith A.R. & Aoudji, Augustin K. N. & Vissoh, Pierre & Zannou, Afio, 2021. "Effect of Social Networks and Performance of Young Women Agribusiness Owners in a Developing Country: The Moderating Effect of Business Environment," 2021 Conference, August 17-31, 2021, Virtual 315361, International Association of Agricultural Economists.
    3. Mandakini Das & Nivedita Goswami, 2019. "Effect of entrepreneurial networks on small firm performance in Kamrup, a district of Assam," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-14, December.

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