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The effects of motivations to go to the country on rural accommodation choice: A hybrid discrete choice model

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  • Isabel P Albaladejo

    (Universidad de Murcia, Spain)

  • M Teresa Díaz-Delfa

    (Universidad de Murcia, Spain)

Abstract

Based on the theory of constructive consumer choice process, we propose that the rural accommodation choice process depends on motivationals of tourists to go to the country. Discrete choice models have frequently been used to explain and predict choices from a set of finite alternatives, such as the choice of accommodation, but using only cognitive attributes as explanatory variables. The hybrid discrete choice (HDC) model also allows us to take into account unobservable or latent variables, like the motivations, and incorporate them through a multiple indicator multiple cause (MIMIC) model. Data collected in Murcia (Spain) from a stated choice survey are used to estimate a multinomial logit model and two specifications of the HDC model. Our results find that motivations affect the probability of accommodation rural choice. Furthermore, the effect of the motivations is different depending on the attributes of the accommodation.

Suggested Citation

  • Isabel P Albaladejo & M Teresa Díaz-Delfa, 2021. "The effects of motivations to go to the country on rural accommodation choice: A hybrid discrete choice model," Tourism Economics, , vol. 27(7), pages 1484-1507, November.
    • Handle: RePEc:sae:toueco:v:27:y:2021:i:7:p:1484-1507
    DOI: 10.1177/1354816620912062
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    References listed on IDEAS

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    2. Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023. "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 460-471.

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