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A hybrid-fuzzy segmentation analysis of residents’ perception towards tourism in Gran Canaria

Author

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  • Juan Carlos Martín

    (16750Universidad de Las Palmas de Gran Canaria, Spain)

  • Pedro Moreira

    (16750Universidad de Las Palmas de Gran Canaria, Spain)

  • Concepción Román

    (16750Universidad de Las Palmas de Gran Canaria, Spain)

Abstract

Tourist destinations have evolved throughout the world because governments invest on developing a tourist sector. The ultimate goal is to improve the quality of life of the local residents. For this reason, the impacts of tourism, both positive and negative, need to be measured from the local residents’ perspective. This study segments local residents according to their perception on tourism. A hybrid fuzzy segmentation method was applied to a sample of 504 local residents in Gran Canaria. Three representative profiles are obtained for two scenarios: (1) extreme tourist lovers, extreme tourist haters and ambivalents and (2) lovers, haters and ambivalents. Contributions to the body of knowledge and policy implications are discussed. A future research agenda is given.

Suggested Citation

  • Juan Carlos Martín & Pedro Moreira & Concepción Román, 2020. "A hybrid-fuzzy segmentation analysis of residents’ perception towards tourism in Gran Canaria," Tourism Economics, , vol. 26(7), pages 1282-1304, November.
    • Handle: RePEc:sae:toueco:v:26:y:2020:i:7:p:1282-1304
    DOI: 10.1177/1354816619873463
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    References listed on IDEAS

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    1. Beatriz Tovar & David Boto-García & José Francisco Baños Pino, 2024. "Meeting externalities: The effects of educational training on support for tourism activities," Tourism Economics, , vol. 30(3), pages 785-805, May.

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