IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v22y2016i3p543-557.html
   My bibliography  Save this article

Motorcycle drive tourism leading to rural tourism opportunities

Author

Listed:
  • Diane Sykes

    (Kaplan University, USA)

  • Kathryn Gibson Kelly

    (Kaplan University, USA)

Abstract

While opportunities may abound in attracting motorcyclists to rural areas, the lack of research on motorcycle tourism and its demand generators creates challenges in marketing to those opportunities. This article examines the interrelated role of rural tourism and motorcycle tourism, suggesting the formation of Regional Tourism Organizations (RTOs) in order to attract motorcycle tourists. This market has substantial disposable income and represents significant opportunity. However, barriers include regional boundaries, misperceptions regarding motorcyclists in general and failure to understand the demand generators of motorcycle tourism. This study shows that the motorcycle tourism market enjoys rural tourism and amenities and has significant disposable income, with the majority of motorcycle tourists spending more than $100 per day when visiting and touring an area. RTOs would do well to attract this lucrative market to rural areas because motorcyclists enjoy the existing rural nature, character, and amenities when they leave the beaten path.

Suggested Citation

  • Diane Sykes & Kathryn Gibson Kelly, 2016. "Motorcycle drive tourism leading to rural tourism opportunities," Tourism Economics, , vol. 22(3), pages 543-557, June.
    • Handle: RePEc:sae:toueco:v:22:y:2016:i:3:p:543-557
    DOI: 10.5367/te.2014.0454
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5367/te.2014.0454
    Download Restriction: no
    File URL: https://libkey.io/10.5367/te.2014.0454?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Murova, Olga I. & Hanagriff, Roger D., 2011. "Determinants of Returns in Rural Tourism," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(3), pages 1-10, August.
    2. Murova, Olga & Hanagriff, Roger, 2011. "Determinants of Returns in Rural Tourism," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 43(3), pages 423-432, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cater, Carl I., 2017. "Tourism on two wheels: Patterns of motorcycle leisure in Wales," Tourism Management, Elsevier, vol. 61(C), pages 180-189.
    2. Rui Guo & Xiaoying Liu & Hakjun Song, 2021. "Structural Relationships among Strategic Experiential Modules, Motivation, Serious Leisure, Satisfaction and Quality of Life in Bicycle Tourism," IJERPH, MDPI, vol. 18(23), pages 1-13, December.
    3. Gangmin Weng & Yue Pan & Jianpu Li, 2021. "Study on the Influencing Factors and Acting Path of the Sustainable Development of Rural Tourism Based on EEAM-ISM Model," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    4. Chylińska Dagmara & Kołodziejczyk Krzysztof, 2023. "Wounded Landscape: Environmental and Social Consequences of (Illegal) Motor Tourism in Forests on the Example of Worek Okrzeszyna (The Central Sudetes on The Polish-Czech Borderland)," Quaestiones Geographicae, Sciendo, vol. 42(4), pages 121-142, December.
    5. Sandra P. Cruz & Cláudia Ribeiro de Almeida & Pedro Pintassilgo & Ricardo Raimundo, 2022. "Sustainable Drive Tourism Routes: A Systematic Literature Review," Social Sciences, MDPI, vol. 11(11), pages 1-18, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:22:y:2016:i:3:p:543-557. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.