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Are Regional Political Decisions the Key Element in Reducing Seasonal Variation in Tourism? The Case of the Balearic Islands

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  • María Antonia García Sastre
  • Margarita Alemany Hormaeche
  • Miguel Trías Villar

Abstract

As a mature tourism destination, the Balearic Islands suffer the normal effects of the stagnation stage of the tourism area life cycle (TALC) model. During stagnation, reorientation policies are used in an attempt to mitigate some of those effects in order to reduce the prevalence of seasonality. Various planning instruments have been designed and implemented by successive local governments, a key priority being the attempt to find a strategic answer to reducing this phenomenon. Based on the analysis of successive marketing plans of the Autonomous Region of the Balearic Islands, and using the Gini index to measure seasonality, this study explores the link between the two and demonstrates that regional political policies adopted over the last 20 years have not reduced seasonal variation in tourism. The demand remains at the same levels of seasonality as in the 1990s, suggesting the ineffectiveness of the policies implemented.

Suggested Citation

  • María Antonia García Sastre & Margarita Alemany Hormaeche & Miguel Trías Villar, 2015. "Are Regional Political Decisions the Key Element in Reducing Seasonal Variation in Tourism? The Case of the Balearic Islands," Tourism Economics, , vol. 21(6), pages 1207-1219, December.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:6:p:1207-1219
    DOI: 10.5367/te.2015.0519
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    References listed on IDEAS

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    1. Konstantinos Andriotis, 2005. "Seasonality in Crete: Problem or a Way of Life?," Tourism Economics, , vol. 11(2), pages 207-224, June.
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    Cited by:

    1. Gore, Surabhi & Borde, Nilesh & Desai, Purva Hegde & George, Babu, 2022. "A Structured Literature Review of the Tourism Area Life Cycle Concept," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(1), pages 1-20.
    2. Sara Dalir & Abror Mahamadaminov & Hossein GT Olya, 2021. "Airbnb and taxation: Developing a seasonal tax system," Tourism Economics, , vol. 27(2), pages 365-378, March.
    3. Paz Rico & Bernardí Cabrer-Borrás & Francisco Morillas-Jurado, 2021. "Seasonality in Tourism: Do Senior Programs Mitigate It?," Mathematics, MDPI, vol. 9(16), pages 1-27, August.
    4. Duro Moreno, Juan Antonio & Turrión Prats, Judith, 2018. "Tourism seasonality worldwide," Working Papers 2072/351586, Universitat Rovira i Virgili, Department of Economics.
    5. Rosselló, Jaume & Sansó, Andreu, 2017. "Yearly, monthly and weekly seasonality of tourism demand: A decomposition analysis," Tourism Management, Elsevier, vol. 60(C), pages 379-389.

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