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Research Note: Estimation of the Non-Market Value of Sports Events: A Case Study of the Civic Pride Generated by the 2009 Shanghai ATP Masters 1000

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  • Hai-Yan Huang
  • Lin Zhang

Abstract

This study uses Contingent Valuation Method surveys to estimate the non-market value of local residents' civic pride generated by the 2009 Shanghai ATP Masters 1000 (2009SAM1000). Using a dataset of 1,800 public intercept surveys, the paper shows that the average individual willingness to pay for the civic pride generated by the 2009SAM1000 was 24.2 yuan, and the total value of local residents' civic pride generated by the event was 110.80 million yuan. The results also indicate that several factors influenced civic pride and willingness to pay for the match, including gender, educational qualifications (EQ), annual household income (AHI), and the aggregative indicator of the product of AHI and EQ.

Suggested Citation

  • Hai-Yan Huang & Lin Zhang, 2012. "Research Note: Estimation of the Non-Market Value of Sports Events: A Case Study of the Civic Pride Generated by the 2009 Shanghai ATP Masters 1000," Tourism Economics, , vol. 18(4), pages 887-895, August.
    • Handle: RePEc:sae:toueco:v:18:y:2012:i:4:p:887-895
    DOI: 10.5367/te.2012.0139
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    References listed on IDEAS

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    1. Dennis Coates & Brad R. Humphreys, 2008. "Do Economists Reach a Conclusion on Subsidies for Sports Franchises, Stadiums, and Mega-Events?," Econ Journal Watch, Econ Journal Watch, vol. 5(3), pages 294-315, September.
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    3. Victor A. Matheson & Robert A. Baade, 2004. "Mega‐Sporting Events In Developing Nations: Playing The Way To Prosperity?," South African Journal of Economics, Economic Society of South Africa, vol. 72(5), pages 1085-1096, December.
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    5. Murphy, James J. & Stevens, Thomas H., 2004. "Contingent Valuation, Hypothetical Bias, and Experimental Economics," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 33(2), pages 1-11, October.
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    Cited by:

    1. Yürük, Pınar & Akyol, Ayşe & Şimşek, Gülhayat Gölbaşı, 2017. "Analyzing the effects of social impacts of events on satisfaction and loyalty," Tourism Management, Elsevier, vol. 60(C), pages 367-378.
    2. Mao, Luke Lunhua & Huang, Haiyan, 2016. "Social impact of Formula One Chinese Grand Prix: A comparison of local residents’ perceptions based on the intrinsic dimension," Sport Management Review, Elsevier, vol. 19(3), pages 306-318.
    3. Rei Yamashita, 2021. "Mega-Para-Sporting Event Social Impacts Perceived by Tokyo Residents: Comparison of Residents’ Vitality," Sustainability, MDPI, vol. 13(16), pages 1-14, August.

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