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Exploring Tourists' Stated Preferences for Heritage Tourism Services – the Case of Tainan City, Taiwan

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  • Ching-Fu Chen
  • Pei-Chun Chen

Abstract

This study examines tourists' preferences and taste variations with regard to heritage service attributes and tourists' willingness to pay for service attributes in Tainan city, Taiwan, using a choice experiment approach. The results indicate that service attributes, such as outdoor catering services, longer operating hours and entrance fees, exhibit significant effects on tourists' preferences. Tourists appear to be willing to pay extra money to use more service attributes at heritage attractions.

Suggested Citation

  • Ching-Fu Chen & Pei-Chun Chen, 2012. "Exploring Tourists' Stated Preferences for Heritage Tourism Services – the Case of Tainan City, Taiwan," Tourism Economics, , vol. 18(2), pages 457-464, April.
    • Handle: RePEc:sae:toueco:v:18:y:2012:i:2:p:457-464
    DOI: 10.5367/te.2012.0123a
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    References listed on IDEAS

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    1. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, September.
    2. Ugo Colombino & Annamaria Nese, 2009. "Preference Heterogeneity in Relation to Museum Services," Tourism Economics, , vol. 15(2), pages 381-395, June.
    3. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    4. Rolfe, John & Bennett, Jeff & Louviere, Jordan, 2000. "Choice modelling and its potential application to tropical rainforest preservation," Ecological Economics, Elsevier, vol. 35(2), pages 289-302, November.
    5. Choi, Andy S. & Ritchie, Brent W. & Papandrea, Franco & Bennett, Jeff, 2010. "Economic valuation of cultural heritage sites: A choice modeling approach," Tourism Management, Elsevier, vol. 31(2), pages 213-220.
    6. Tran Tuan & Stale Navrud, 2007. "Valuing cultural heritage in developing countries: comparing and pooling contingent valuation and choice modelling estimates," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 38(1), pages 51-69, September.
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    Cited by:

    1. Pi-Chuan Sun & Huei-Shan Lee & Tzong-Shyuan Chen, 2015. "Analysis of the Relationship between Household Life Cycle and Tourism Expenditure in Taiwan: An Application of the Infrequency of Purchase Model," Tourism Economics, , vol. 21(5), pages 1015-1033, October.
    2. Se-Hyuk Kim & James W Mjelde & Tae-Kyun Kim & Choong-Ki Lee & Byunggil Chun, 2023. "Willingness to pay for attributes of Templestay and implications on marginal utility of different meditation forms," Tourism Economics, , vol. 29(4), pages 1100-1120, June.
    3. Carmelo J. León & Jorge E. Araña & Matías González & Javier de León, 2014. "Tourists' Evaluation of Climate Change Risks in the Canary Islands: A Heterogeneous Response Modelling Approach," Tourism Economics, , vol. 20(4), pages 849-868, August.
    4. David Throsby & Anita Zednik & Jorge E. Araña, 2021. "Public preferences for heritage conservation strategies: a choice modelling approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(3), pages 333-358, September.

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