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Expenditure-Based Segmentation and Visitor Profiling at the Quays in Salford, UK

Author

Listed:
  • Ruth Craggs

    (School of Hospitality Management and Tourism, Faculty of Tourism and Food, Dublin Institute of Technology, Cathal Brugha Street, Dublin 1, Ireland)

  • Peter Schofield

    (MaMS Research Institute, Salford Business School, Maxwell Building, University of Salford, Greater Manchester M5 4WT, UK)

Abstract

There is a substantial body of literature relating to tourism's economic impact at the macro level, but less is known about tourist expenditure at a micro scale. This paper reports findings from a survey of day-visitor expenditure by category at The Quays in Salford, UK. Expenditure is influenced strongly by the visitor's age, frequency of visitation and visit motivation. Heavy, medium and light expenditure segments and associated profiles are identified. ‘Heavy spenders’ are more likely to be female, in a family group and have shopping as the main motivation for the visit. The implications of the findings are discussed.

Suggested Citation

  • Ruth Craggs & Peter Schofield, 2009. "Expenditure-Based Segmentation and Visitor Profiling at the Quays in Salford, UK," Tourism Economics, , vol. 15(1), pages 243-260, March.
    • Handle: RePEc:sae:toueco:v:15:y:2009:i:1:p:243-260
    DOI: 10.5367/000000009787536753
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    Citations

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    Cited by:

    1. Marta Disegna & Linda Osti, 2013. "The Influence of Visitors’ Satisfaction on Expenditure Behaviour," BEMPS - Bozen Economics & Management Paper Series BEMPS14, Faculty of Economics and Management at the Free University of Bozen.
    2. Massidda, Carla & Piras, Romano & Seetaram, Neelu, 2020. "A Microeconomics Analysis of the Per Diem Expenditure of British Travellers," Annals of Tourism Research, Elsevier, vol. 82(C).
    3. OROIAN, Maria & RATIU, Ramona-Flavia & GHERES, Marinela, 2013. "Using The Residents’ Profile As Potential Tourists In Tourist Market Segmentation: The Case Of Mures County, Romania," Academica Science Journal, Economica Series, Dimitrie Cantemir University, Faculty of Economical Science, vol. 1(2), pages 21-34, May.
    4. MarÅ¡enka Marksel & Polona Tominc & Stane BožiÄ nik, 2017. "Cruise passengers’ expenditures," Tourism Economics, , vol. 23(4), pages 890-897, June.
    5. Marrocu, Emanuela & Paci, Raffaele & Zara, Andrea, 2015. "Micro-economic determinants of tourist expenditure: A quantile regression approach," Tourism Management, Elsevier, vol. 50(C), pages 13-30.
    6. Mayer Marius & Vogt Luisa, 2016. "Economic effects of tourism and its influencing factors: An overview focusing on the spending determinants of visitors," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 8(2), pages 169-198, November.
    7. Ermias Kifle Gedecho & Lorenzo Masiero & Ernest Balutie Wavei & Richard Tianran Qiu & Provia Kesande, 2023. "Investigating the determinants of outbound long-haul tourist daily expenditure and length of stay," Tourism Economics, , vol. 29(8), pages 1995-2011, December.
    8. Andrea Barquet & Juan Gabriel Brida & Linda Osti & Stefan Schubert, 2011. "An Analysis of Tourists' Expenditure on Winter Sports Events through the Tobit Censorate Model," Tourism Economics, , vol. 17(6), pages 1197-1217, December.
    9. Brida, Juan Gabriel & Tokarchuk, Oksana, 2017. "Tourists' spending and adherence to shopping plans: The case of the christmas market in Merano, Italy," Tourism Management, Elsevier, vol. 61(C), pages 55-62.
    10. Ana Pinto Borges & Paula Rodrigues & Ã lvaro Matias, 2016. "Customer satisfaction and expenditure behaviour in musical festivals," Tourism Economics, , vol. 22(4), pages 825-836, August.
    11. Xiang Wei & Songshan (Sam) Huang & Ghialy Yap & Xinfang Wu & Ariuna Taivan, 2018. "The influence of national holiday structure on domestic tourism expenditure," Tourism Economics, , vol. 24(7), pages 781-800, November.

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