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Melam Group: Bootstrapped Entrepreneurship

Author

Listed:
  • Dhanya Anna Kurian
  • Namrata Pancholi
  • Usha Manjunath

Abstract

This is a story of Melam Group of Companies, a vivid example of Business Bootstrapping theory. A personal interview with the founder, Mr Kurian John Melamparambil (Padma Shri awardee) revealed how the Melam Group started a business with zero or limited resources. This case is to enlighten the young mind that it is not always huge capital/funding/venture capital/angel investing that builds a successful business. It is the determination and passion for the idea than the money that propels a business to success.

Suggested Citation

  • Dhanya Anna Kurian & Namrata Pancholi & Usha Manjunath, 2020. "Melam Group: Bootstrapped Entrepreneurship," South Asian Journal of Business and Management Cases, , vol. 9(1), pages 89-98, April.
    • Handle: RePEc:sae:sajbmc:v:9:y:2020:i:1:p:89-98
    DOI: 10.1177/2277977919881400
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    References listed on IDEAS

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    1. Winborg, Joakim & Landstrom, Hans, 2001. "Financial bootstrapping in small businesses: Examining small business managers' resource acquisition behaviors," Journal of Business Venturing, Elsevier, vol. 16(3), pages 235-254, May.
    2. Cassar, Gavin, 2004. "The financing of business start-ups," Journal of Business Venturing, Elsevier, vol. 19(2), pages 261-283, March.
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