IDEAS home Printed from https://ideas.repec.org/a/sae/sajbmc/v9y2020i1p68-81.html
   My bibliography  Save this article

Aura Bengkang Enterprise: How a Tapioca Cake Business Taps Its Creativity to Stay Competitive

Author

Listed:
  • Lily Julienti Abu Bakar
  • Jan-Jan Soon

Abstract

The case opens with the founding CEO of Aura Bengkang Enterprise, Hafiz, urgently assessing his sudden disruption of tapioca supply due to unforeseen massive floods. The unexpected disruption threatens Aura’s production of baked tapioca cakes, its main product. Hafiz is then confronted by one of his cake distributors pulling Aura’s products from her stall. The case is set against the backdrop of challenges faced by manufacturing small-and-medium enterprises in the food and beverages manufacturing sector. The case is an amalgamation of the entrepreneurship and economics disciplines. The case focuses on two particular areas within the two disciplines: (i) entrepreneurial creativity/innovation (ii) monopolistic competition. The marriage of these two disciplines has been found wanting, especially in Malaysian teaching cases. The case contributes to the pool of teaching cases which transcend multidisciplinary dimensions. The two issues facing Hafiz are aligned with the case’s three learning objectives. These objectives are themselves a step-by-step guide for the students to first explain the concepts of entrepreneurial creativity/innovation, and second, to explain the attributes of firms operating in a monopolistic competition market. The third learning objective is to help the students utilize their knowledge to recommend solutions to the issues.

Suggested Citation

  • Lily Julienti Abu Bakar & Jan-Jan Soon, 2020. "Aura Bengkang Enterprise: How a Tapioca Cake Business Taps Its Creativity to Stay Competitive," South Asian Journal of Business and Management Cases, , vol. 9(1), pages 68-81, April.
    • Handle: RePEc:sae:sajbmc:v:9:y:2020:i:1:p:68-81
    DOI: 10.1177/2277977919881405
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2277977919881405
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2277977919881405?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Israel Kirzner, 1999. "Creativity and/or Alertness: A Reconsideration of the Schumpeterian Entrepreneur," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 11(1), pages 5-17, January.
    2. Kirzner, Israel M., 2008. "The Alert and Creative Entrepreneur: A Clarification," Working Paper Series 760, Research Institute of Industrial Economics.
    3. Kirzner, Israel M, 1999. "Creativity and/or Alertness: A Reconsideration of the Schumpeterian Entrepreneur," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 11(1-2), pages 5-17.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ferlito, Carmelo, 2015. "Entrepreneurship: State of grace or human action?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 27(1-2), pages 11-36.
    2. Ferlito, Carmelo, 2015. "Entrepreneurship: State of grace or human action? Schumpeter’s leadership vs Kirzner’s alertness," MPRA Paper 67694, University Library of Munich, Germany.
    3. Jeffery S. McMullen & Dimo Dimov, 2013. "Time and the Entrepreneurial Journey: The Problems and Promise of Studying Entrepreneurship as a Process," Journal of Management Studies, Wiley Blackwell, vol. 50(8), pages 1481-1512, December.
    4. Eduardo Angeli, 2014. "A Importância da História do Pensamento Econômico e do pluralismo metodológico em economia a partir da perspectiva da Escola Austríaca [The importance of Economic Thought and methodological pluralism ," Nova Economia, Economics Department, Universidade Federal de Minas Gerais (Brazil), vol. 24(1), pages 33-50, January-A.
    5. Knut Ingar Westeren, 2012. "Innovation: From Schumpeter to the Knowledge Economy," Chapters, in: Knut Ingar Westeren (ed.), Foundations of the Knowledge Economy, chapter 4, Edward Elgar Publishing.
    6. David Bruce Audretsch & Maksim Belitski & Georg Maximilian Eichler & Erich Schwarz, 2024. "Entrepreneurial ecosystems, institutional quality, and the unexpected role of the sustainability orientation of entrepreneurs," Small Business Economics, Springer, vol. 62(2), pages 503-522, February.
    7. Lanivich, Stephen E. & Smith, Adam & Levasseur, Ludvig & Pidduck, Robert J. & Busenitz, Lowell & Tang, Jintong, 2022. "Advancing entrepreneurial alertness: Review, synthesis, and future research directions," Journal of Business Research, Elsevier, vol. 139(C), pages 1165-1176.
    8. Daniel L. Bennett, 2021. "Local economic freedom and creative destruction in America," Small Business Economics, Springer, vol. 56(1), pages 333-353, January.
    9. Welter, Friederike & May-Strobl, Eva & Wolter, Hans-Jürgen & Günterberg, Brigitte, 2014. "Mittelstand im Wandel," IfM-Materialien 232, Institut für Mittelstandsforschung (IfM) Bonn.
    10. Hirokazu Kano, 2021. "The dilemma and its solution of deep uncertainty in the dynamic capabilities framework: Insights from modern Austrian economics," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(3), pages 605-611, April.
    11. Rant Melita Balas & Černe Simone Korenjak, 2017. "How to Successfully Internationalize SMEs from the CEE Region: The Role of Strategies of Differentiation and Education," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 25(4), pages 2-27, December.
    12. Darcy W E Allen, 2020. "When Entrepreneurs Meet:The Collective Governance of New Ideas," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0269, August.
    13. Fellnhofer, Katharina, 2022. "Entrepreneurial alertness toward responsible research and innovation: Digital technology makes the psychological heart of entrepreneurship pound," Technovation, Elsevier, vol. 118(C).
    14. Giandomenica Becchio, 2018. "Gender, Feminist and Heterodox Economics: Interconnections and Differences in a Historical Perspective," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-24, March.
    15. Lechman, Ewa & Dominiak, Piotr, 2016. "Entrepreneurship vulnerability to business cycle. A new methodology for identification pro-cyclical and counter-cyclical patterns of entrepreneurial activity," MPRA Paper 68793, University Library of Munich, Germany.
    16. Joo Y. Park & Chang Soo Sung & Il Im, 2017. "Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role," Sustainability, MDPI, vol. 9(9), pages 1-16, September.
    17. Beniamino Callegari & Christophe Feder, 2022. "Entrepreneurship and the systemic consequences of epidemics: A literature review and emerging model," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1653-1684, December.
    18. Richard J. Arend & Pankaj C. Patel, 2020. "The American Dream, Melting Pot And Regional Knowledge Stock As Drivers Of Entrepreneurial Activity," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 25(01), pages 1-35, March.
    19. Tomáš Otáhal, 2008. "Teorie podnikatelského objevování [Theory of entrepreneurial discovery]," Politická ekonomie, Prague University of Economics and Business, vol. 2008(5), pages 669-683.
    20. Shanhu Zhang & Jinxiu Yang & Yun Shen & Zhuoli Li, 2024. "How Do Digital Capabilities Impact the Sustained Growth of Entrepreneurial Income: Evidence from Chinese Farmer Entrepreneurs," Sustainability, MDPI, vol. 16(17), pages 1-24, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sajbmc:v:9:y:2020:i:1:p:68-81. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.