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Coordination Analysis of Revenue Sharing in E-Commerce Logistics Service Supply Chain With Cooperative Distribution

Author

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  • Yaoguang Zhong
  • Fangfang Guo
  • Zhiqiang Wang
  • Huajun Tang

Abstract

With the rapid development of e-commerce, logistics distribution has become the bottleneck of its development. It is urgent to study how to optimize the cooperation between e-commerce platforms and logistics service providers. Based on Stackelberg game theory, this research first studies the decision making of two-stage logistics service supply chains consisting of the e-commerce mall and the logistics service provider without cooperative distribution, in which decentralization and centralization are analyzed, respectively. Then, it is extended to the decision making of three-stage logistics service supply chains consisting of e-commerce malls, express delivery companies, and terminal distributors. The results show that the profit, sales volume, and logistics service effort of the centralized decision-making system are higher than those of the decentralized decision-making system, regardless of the two-stage or three-stage logistics service supply chain. Therefore, it is vital to formulate a reasonable profit distribution scheme based on revenue-sharing contract to achieve the cooperation among the partners of logistics service supply chain, so as to achieve a win-win situation in which all of their profits increase. Finally, a numerical example is presented to verify the results, and some issues are proposed for future research.

Suggested Citation

  • Yaoguang Zhong & Fangfang Guo & Zhiqiang Wang & Huajun Tang, 2019. "Coordination Analysis of Revenue Sharing in E-Commerce Logistics Service Supply Chain With Cooperative Distribution," SAGE Open, , vol. 9(3), pages 21582440198, August.
    • Handle: RePEc:sae:sagope:v:9:y:2019:i:3:p:2158244019870536
    DOI: 10.1177/2158244019870536
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    References listed on IDEAS

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    2. Yuyan Wang & Zhaoqing Yu & Liang Shen & Runjie Fan & Rongyun Tang, 2021. "Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences," Mathematics, MDPI, vol. 9(3), pages 1-23, January.
    3. Yaoguang Zhong & Ivan Ka Wai Lai & Fangfang Guo & Huajun Tang, 2021. "Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce," Agriculture, MDPI, vol. 11(11), pages 1-27, November.
    4. Haoyun Meng & Peidong Deng & Jinbo Zhang, 2022. "Nonlinear Impact of Circulation-Industry Intelligentization on the Urban–Rural Income Gap: Evidence from China," Sustainability, MDPI, vol. 14(15), pages 1-26, August.
    5. Bo Dai & Fenfen Li & Yunchong Liu, 2022. "A Profit Allocation Mechanism for Customer-to-Manufacturer Platform in e-Commercial Business," SAGE Open, , vol. 12(2), pages 21582440221, May.
    6. Yingyan Zhao & Yihong Zhou & Wu Deng, 2020. "Innovation Mode and Optimization Strategy of B2C E-Commerce Logistics Distribution under Big Data," Sustainability, MDPI, vol. 12(8), pages 1-13, April.
    7. He, Peng & He, Yong & Tang, Xiaoying & Ma, Shigui & Xu, Henry, 2022. "Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain," International Journal of Production Economics, Elsevier, vol. 244(C).
    8. Liyuan Zhu & Nan Liu, 2023. "Game theoretic analysis of logistics service coordination in a live-streaming e-commerce system," Electronic Commerce Research, Springer, vol. 23(2), pages 1049-1087, June.
    9. Thyago Celso Cavalcante Nepomuceno & Késsia Thais Cavalcanti Nepomuceno & Thiago Poleto & Victor Diogho Heuer de Carvalho & Ana Paula Cabral Seixas Costa, 2022. "When Penalty Fails: Modeling Contractual Misincentives With Evidence From Portugal ITO Agreements," SAGE Open, , vol. 12(4), pages 21582440221, December.
    10. Xiangyang Zhou & Liang Chi & Jiaxuan Li & Liwei Xing & Lu Yang & Jianzhai Wu & Han Meng, 2024. "A Study on Revenue Distribution of Chinese Agricultural E-Commerce Supply Chain Based on the Modified Shapley Value Method," Sustainability, MDPI, vol. 16(20), pages 1-17, October.
    11. Yaoguang Zhong & Ivan Ka Wai Lai & Fangfang Guo & Huajun Tang, 2020. "Effects of Partnership Quality and Information Sharing on Express Delivery Service Performance in the E-commerce Industry," Sustainability, MDPI, vol. 12(20), pages 1-19, October.
    12. Peng He & Tong-Yuan Wang & Qi Shang & Jun Zhang & Henry Xu, 2024. "Knowledge mapping of e-commerce supply chain management: a bibliometric analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 1889-1925, September.
    13. Mashalah, Heider Al & Hassini, Elkafi & Gunasekaran, Angappa & Bhatt (Mishra), Deepa, 2022. "The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).

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