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Perception of and Attitude Toward Mass Media Reportage of the 2012 Flood in Rural Nigeria

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  • Ijeoma D. Ajaero
  • Nnanyelugo M. Okoro
  • Chukwuedozie K. Ajaero

Abstract

Despite reportage of the impending flood by the mass media, the 2012 flood was the most devastating in the history of Nigeria as it adversely affected 33 out of 36 states in the country. Therefore, this study examines people’s perception of and attitude toward mass media reportage of the 2012 flood. A structured questionnaire was used to collect data from 300 households in rural communities in Delta and Anambra states while data analyses were by descriptive statistics, analysis of variance, and regression analysis. More than 75% of the respondents received information about the flood from either radio or television, and there were significant spatial variations in perceptions of flood reportage. Furthermore, the regression results showed that generally, mass media reportage of the flood was not too effective in influencing people’s attitude. Subsequently, recommendations were made on how to ensure that populations affected by floods have access to comprehensive, easily accessible, and effective information.

Suggested Citation

  • Ijeoma D. Ajaero & Nnanyelugo M. Okoro & Chukwuedozie K. Ajaero, 2016. "Perception of and Attitude Toward Mass Media Reportage of the 2012 Flood in Rural Nigeria," SAGE Open, , vol. 6(3), pages 21582440166, September.
    • Handle: RePEc:sae:sagope:v:6:y:2016:i:3:p:2158244016666887
    DOI: 10.1177/2158244016666887
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    References listed on IDEAS

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    4. Ibidun Adelekan & Adeniyi Asiyanbi, 2016. "Flood risk perception in flood-affected communities in Lagos, Nigeria," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 80(1), pages 445-469, January.
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    Cited by:

    1. Ese Steven Umukoro & Joyce Ogho Ogwezi, 2022. "INEC-Sponsored Media Messages and Voters’ Turnout during the 2019 General Elections in Nigeria: A Study of Perception of Warri Voters," Studies in Media and Communication, Redfame publishing, vol. 10(2), pages 1-12, December.
    2. Yibin Ao & Xun Zhou & Feng Ji & Yan Wang & Linchuan Yang & Qiongmei Wang & Igor Martek, 2020. "Flood disaster preparedness: experience and attitude of rural residents in Sichuan, China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 104(3), pages 2591-2618, December.

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