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The Effects of Color on the Moods of College Students

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  • Sevinc Kurt
  • Kelechi Kingsley Osueke

Abstract

This research aims to discover the psychological effects of colors on individuals, using the students’ union complex in a university campus. This building was chosen due to its richness in color variances. The research method is survey, and questionnaires were drawn up and distributed to an even range of students, comprising both international and local students; undergraduate and graduate. Questionnaires have been collected and analyzed to find out the effects different colors had on students’ moods in different spaces of the students’ union complex. This research would contribute to understand more about colors and how they affect our feelings and therefore to make better decisions and increase the use of spaces when choosing colors for different spaces to suit the purpose for which they are designed.

Suggested Citation

  • Sevinc Kurt & Kelechi Kingsley Osueke, 2014. "The Effects of Color on the Moods of College Students," SAGE Open, , vol. 4(1), pages 21582440145, February.
    • Handle: RePEc:sae:sagope:v:4:y:2014:i:1:p:2158244014525423
    DOI: 10.1177/2158244014525423
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    References listed on IDEAS

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    1. Babin, Barry J. & Hardesty, David M. & Suter, Tracy A., 2003. "Color and shopping intentions: The intervening effect of price fairness and perceived affect," Journal of Business Research, Elsevier, vol. 56(7), pages 541-551, July.
    2. John K. Courtis, 2004. "Colour as visual rhetoric in financial reporting," Accounting Forum, Taylor & Francis Journals, vol. 28(3), pages 265-281, September.
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    Cited by:

    1. Kamel Ben Youssef & Massimo Caiazzo & Natahlie Savary, 2017. "How Does Color Strategy Create the Social Value: A Multi-Case Study Approach," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 15-30, July.
    2. Michael W. Mehaffy & Nikos A. Salingaros & Alexandros A. Lavdas, 2023. "The “Modern” Campus: Case Study in (Un)Sustainable Urbanism," Sustainability, MDPI, vol. 15(23), pages 1-37, November.

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    Keywords

    color; mood; architectural space;
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