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Contact or Contactless Payment: Impact of COVID-19 Pandemic on Consumer Decision Making in Money Domain

Author

Listed:
  • Yu Li
  • Sang-June Park
  • Hao Li
  • Sungchul Choi

Abstract

The COVID-19 pandemic has significantly altered consumer behavior. The significant influence of COVID-19 pandemic on consumption has been documented in an increasing amount of literature; however, limited focus has been placed on how consumer spending decisions differ depending on whether they employ contactless or contact payment methods under COVID-19 and normal conditions. The results of this study, which used a laboratory experiment carried out in the northern part of China, demonstrate that: (1) consumers’ intentions to spend more money when using contactless payments than when they use contact payments; (2) disgust and negative contamination act as mediating factors on the relationship between the degree of contact and consumer spending intention; and (3) COVID-19 moderates this mediating effect. This study concludes by discussing its theoretical contributions and managerial implications, alongside limitations and future research directions.

Suggested Citation

  • Yu Li & Sang-June Park & Hao Li & Sungchul Choi, 2024. "Contact or Contactless Payment: Impact of COVID-19 Pandemic on Consumer Decision Making in Money Domain," SAGE Open, , vol. 14(1), pages 21582440241, March.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440241239422
    DOI: 10.1177/21582440241239422
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    References listed on IDEAS

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