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Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience’s Program Satisfaction and Artist Loyalty—Focusing on “Going Seventeenâ€

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  • Sofija Limic
  • Seong-Joon Limb

Abstract

This study identified production components unique to self-produced web entertainment programs, with a key focus on the program “Going Seventeen.†The researchers identified and used production components as independent variables categorized into human, content, and format components with subcategories. We then developed a research model to examine their impact on program satisfaction and artist loyalty. The findings reveal that all components, except the artist–producer relationship, positively influence program satisfaction, which enhances artist loyalty. We also observed significant differences based on nationality, education, familiarity with Korean variety shows, and fanship level.

Suggested Citation

  • Sofija Limic & Seong-Joon Limb, 2023. "Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience’s Program Satisfaction and Artist Loyalty—Focusing on “Going Seventeenâ€," SAGE Open, , vol. 13(4), pages 21582440231, December.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231218134
    DOI: 10.1177/21582440231218134
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    References listed on IDEAS

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    1. Théo Girardin & Romain Roult & Olivier Sirost & Charly Machemehl, 2020. "Social Media and Convergence Culture: A Scoping Review of the Literature on North American Basketball," SAGE Open, , vol. 10(3), pages 21582440209, August.
    2. Yoon, Sang-Hyeak & Kim, Hee-Woong & Kankanhalli, Atreyi, 2021. "What makes people watch online TV clips? An empirical investigation of survey data and viewing logs," International Journal of Information Management, Elsevier, vol. 59(C).
    3. Olusegun Ojomo & Oluwaseyi Adewunmi Sodeinde, 2021. "Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience," SAGE Open, , vol. 11(3), pages 21582440211, July.
    4. Kim, Seongcheol & Hwang, ShinYoung & Kim, Junghwan, 2021. "Factors influencing K-pop artists' success on V live online video platform," Telecommunications Policy, Elsevier, vol. 45(3).
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