IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v13y2023i2p21582440231177029.html
   My bibliography  Save this article

Gamified Entrepreneurship Courses Motivate College Students’ Satisfaction: An Integrated Flow Framework

Author

Listed:
  • Zhihua He
  • Yong Liu
  • Xiaolan Wang
  • Runqi Li
  • Na Lv

Abstract

Since the Gamified Entrepreneurship Courses have been applied to college students’ entrepreneurship courses, it has provided interactive and immersive course experiences to help improve the effect of course teaching. From the perspective of college students, Gamified Entrepreneurship Courses are a novel teaching method, and the satisfaction of college students with Gamified Entrepreneurship Courses will determine the future development of this course model. However, current research shows that college students’ satisfaction with Gamified Entrepreneurship Courses has not yet reached the desired level. Therefore, this study aims to study the factors and mechanisms that affect college students’ satisfaction with gamification entrepreneurship courses by constructing an integrated flow framework. A total of 205 college students who participated in the Gamified Entrepreneurship Courses were obtained, and the study used partial least squares (PLS) to analyze the measurement and structural models. The results show that the satisfaction of Gamified Entrepreneurship Courses is affected by presence and the competence needs, autonomy needs, and related needs in Self-determination Theory (SDT), and this effect is generated through the mediating variable of flow. Therefore, we verified that competence, autonomy, relatedness, and presence are key determinants in helping college students enter a state of flow, flow, in turn, reflects the level of satisfaction with the course. Our research provides empirical evidence for entrepreneurship curriculum teachers to improve college students’ satisfaction with the curriculum and continuous learning.

Suggested Citation

  • Zhihua He & Yong Liu & Xiaolan Wang & Runqi Li & Na Lv, 2023. "Gamified Entrepreneurship Courses Motivate College Students’ Satisfaction: An Integrated Flow Framework," SAGE Open, , vol. 13(2), pages 21582440231, June.
  • Handle: RePEc:sae:sagope:v:13:y:2023:i:2:p:21582440231177029
    DOI: 10.1177/21582440231177029
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440231177029
    Download Restriction: no

    File URL: https://libkey.io/10.1177/21582440231177029?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Premkumar, G. & Roberts, Margaret, 1999. "Adoption of new information technologies in rural small businesses," Omega, Elsevier, vol. 27(4), pages 467-484, August.
    2. Foteini Grivokostopoulou & Konstantinos Kovas & Isidoros Perikos, 2019. "Examining the Impact of a Gamified Entrepreneurship Education Framework in Higher Education," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
    3. Hee-Jun Choi, 2021. "Factors Affecting Learners’ Academic Success in Online Liberal Arts Courses Offered by a Traditional Korean University," Sustainability, MDPI, vol. 13(16), pages 1-12, August.
    4. Ibrahim Al-Jubari, 2019. "College Students’ Entrepreneurial Intention: Testing an Integrated Model of SDT and TPB," SAGE Open, , vol. 9(2), pages 21582440198, May.
    5. Hoffman, Donna L. & Novak, Thomas P., 2009. "Flow Online: Lessons Learned and Future Prospects," Journal of Interactive Marketing, Elsevier, vol. 23(1), pages 23-34.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
    2. Salgado, Stéphane & Hemonnet-Goujot, Aurelie & Henard, David H. & de Barnier, Virginie, 2020. "The dynamics of innovation contest experience: An integrated framework from the customer’s perspective," Journal of Business Research, Elsevier, vol. 117(C), pages 29-43.
    3. Baabdullah, Abdullah M. & Alalwan, Ali Abdallah & Algharabat, Raed S. & Metri, Bhimaraya & Rana, Nripendra P., 2022. "Virtual agents and flow experience: An empirical examination of AI-powered chatbots," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    4. Alfonso Infante-Moro & Juan C. Infante-Moro & Julia Gallardo-Pérez & Francisco J. Martínez-López, 2022. "Key Factors in the Implementation of E-Proctoring in the Spanish University System," Sustainability, MDPI, vol. 14(13), pages 1-16, July.
    5. Morgan-Thomas, Anna & Veloutsou, Cleopatra, 2013. "Beyond technology acceptance: Brand relationships and online brand experience," Journal of Business Research, Elsevier, vol. 66(1), pages 21-27.
    6. Manuel Chaves-Maza & Eugenio M. Fedriani Martel, 2020. "Entrepreneurship support ways after the COVID-19 crisis," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 662-681, December.
    7. BEN YOUSSEF, Adel & METHAMEM, Raouchen & M'HENNI, Hatem, 2009. "Disparités régionales et diffusion des TIC en Tunisie [Regional disparities and ICTs diffusion in Tunisia]," MPRA Paper 17938, University Library of Munich, Germany, revised 2009.
    8. repec:cmj:networ:y:2013:i:1:p:74-80 is not listed on IDEAS
    9. van Reijmersdal, Eva A. & Rozendaal, Esther & Buijzen, Moniek, 2012. "Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 33-42.
    10. Naruemon Choochinprakarn, 2015. "Strategic Uses of Electronic Commerce for Thai Travel Small and Medium Enterprises (SMEs)," Proceedings of Business and Management Conferences 2303915, International Institute of Social and Economic Sciences.
    11. Pierre Volle & Ahmed Anis Charfi, 2011. "Valeur perçue et comportements en ligne en état d'immersion : le rôle modérateur de l'implication et de l'expertise," Post-Print halshs-00638649, HAL.
    12. Zafar, Abaid Ullah & Shahzad, Mohsin & Ashfaq, Muhammad & Shahzad, Khuram, 2023. "Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    13. Manish Mohan Baral & Amitabh Verma, 2021. "Cloud Computing Adoption for Healthcare: An Empirical Study Using SEM Approach," FIIB Business Review, , vol. 10(3), pages 255-275, September.
    14. Marjeta Marolt & Hans-Dieter Zimmermann & Andreja Pucihar, 2020. "Enhancing Marketing Performance Through Enterprise-Initiated Customer Engagement," Sustainability, MDPI, vol. 12(9), pages 1-16, May.
    15. Alam, Syed Shah & Nik Hashim, Nik Hazrul & Rashid, Mamunur & Omar, Nor Asiah & Ahsan, Nilufar & Ismail, Md Daud, 2014. "Small-scale households renewable energy usage intention: Theoretical development and empirical settings," Renewable Energy, Elsevier, vol. 68(C), pages 255-263.
    16. Chen, Chongyang & Zhang, Kem Z.K. & Gong, Xiang & Zhao, Sesia J. & Lee, Matthew K.O. & Liang, Liang, 2017. "Understanding compulsive smartphone use: An empirical test of a flow-based model," International Journal of Information Management, Elsevier, vol. 37(5), pages 438-454.
    17. Francesca Maria Cesaroni & Domenico Consoli, 2015. "ICT e piccole imprese. Il Cubo della Predisposizione Tecnologica Aziendale," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2015(1), pages 73-100.
    18. Domina, Tanya & Lee, Seung-Eun & MacGillivray, Maureen, 2012. "Understanding factors affecting consumer intention to shop in a virtual world," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 613-620.
    19. Maya Vachkova & Arsalan Ghouri & Haidy Ashour & Normalisa Binti Md Isa & Gregory Barnes, 2023. "Big data and predictive analytics and Malaysian micro-, small and medium businesses," SN Business & Economics, Springer, vol. 3(8), pages 1-28, August.
    20. Haddoud, Mohamed Yacine & Nowinski, Witold & Onjewu, Adah-Kole Emmanuel & Souleh, Samah & Elbaz, Ahmed Mohamed, 2024. "Perceived Corruption, entrepreneurial exposure and entrepreneurial career Intention: Evidence from five emerging countries," Journal of Business Research, Elsevier, vol. 174(C).
    21. Javornik, Ana, 2016. "Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 252-261.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:13:y:2023:i:2:p:21582440231177029. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.